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NAB Show 2025: Las Vegas event focuses on future of content and entertainment
MUMBAI: NAB Show 2025, began on Saturday, 5 April, while exhibits opened on 6 April, showcasing innovations in content and entertainment. The event, being held at the Las Vegas Convention Center, is featuring technologies driving industry changes, including AI-driven tools, the creator economy, sports technology, cloud virtualization, and streaming/OTT platforms.
NAB executive vice president of global connections and events Karen Chupka, stated the show aims to be a central point for content creators across various mediums. Over 60,000 attendees are expected.
The exhibit floor features nearly 1,100 companies, including 125 new exhibitors. Notable brands such as Adobe, AWS, Blackmagic, and Sony are participating. New exhibit areas are highlighting emerging technologies and startups, including the “Startup Stage” in PropelME, the “AI Innovation Pavilion,” “Premiere Park,” and the “Sports Business Hub.”
The conference program includes 550 sessions covering business, creativity, production, and technology. New session tracks include Business of Entertainment, produced in partnership with The Ankler, and Sports Summit: The Future of Sports Rights and Fan Experience.
Over 1,000 industry leaders are slated to speak across more than 20 stages. Featured speakers include Dhar Mann from Dhar Mann Studios, Nick Khan and Paul “Triple H” Levesque from WWE, Gotham Chopra from Religion of Sports, and representatives from organisations such as NPR, Universal Music Publishing Group, the Women’s Tennis Association, the NFL, NASA, and ESPN.
Interactive experiences are available, including the “Creator Lab” and the AWS Racing Simulator.
NAB Show 2025 is projected to attract over 60,000 attendees from 160 countries, with 50 percent being first-time attendees. The show facilitates significant business connections, with nearly $17 billion in business generated annually.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
