Applications
NEP group launches TFC broadcast orchestration platform as a global service
MUMBAI: NEP group has announced the availability of its TFC broadcast orchestration platform as a service for broadcast facilities. TFC, originally developed for NEP’s internal use, integrates hardware and software from multiple vendors into a unified interface, streamlining control, automating tasks, and standardizing workflows.
The platform, designed to simplify IP 2110 management, has been utilised in major productions globally, including the Super Bowl, the PGA TOUR, The Masters Tournament, and the World Cup.
NEP Australia, New Zealand and Japan president Soames Treffry, stated that TFC is now available as a scalable service partnership. The platform is vendor-agnostic and supported by 24/7 global engineering support.
TFC provides broadcast control, software-defined networking (SDN), real-time monitoring, and global technical support. It simplifies IP 2110 management through a user-friendly interface. The SDN component is designed for broadcast environments, offering real-time alerts on network health, uptime, latency, and device status.
The platform is intended for customers managing IP environments, those without in-house network engineering expertise, or those transitioning from baseband to IP. Its security features also make it suitable for high-profile media platforms.
Michael Raimondo, vice president of broadcast technology for the PGA tour highlighted the platform’s ability to simplify complex hardware and software management.
TFC is scalable and can support various production environments, including sporting events, news facilities, and television productions. It is available as a licensed software solution.
NEP group, headquartered in the United States with operations in 25 countries, provides media services for live sports and entertainment productions.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
