MAM
The Mavericks snaps up Fujifilm India’s PR brief with a sharp focus
MUMBAI: In the great brand bazaar of India Inc., Fujifilm India has zoomed in on its newest communications partner. On 7 April 2025, the diversified tech and imaging giant appointed The Mavericks India as its official PR agency, tasking the boutique reputation shop with a mandate that stretches across four business verticals and an alphabet soup of solutions.
And make no mistake, this isn’t just about cameras. Fujifilm India, a wholly owned subsidiary of Tokyo-based Fujifilm Holdings Corporation, operates across healthcare,electronics, business innovation, and imaging. From endoscopy gear and instant cameras to multifunction printers and industrial tech — the company’s portfolio reads like the inventory of a Bond villain’s gadget lab.
The Mavericks India, known for sharp storytelling and a reputation-first approach, will now spearhead media relations, thought leadership, and stakeholder engagement, aiming to tighten narrative control, elevate brand equity, and enhance Fujifilm India’s market muscle.
“We are delighted to partner with The Mavericks India… We aim to elevate Fujifilm India’s overall presence, reinforce our leadership across industries, and communicate our vision more effectively…” said Fujifilm India vertical head – corporate communications & CSR Abhi Shekhar Singh.
For The Mavericks, this gig is no blurry snapshot — it’s a high-definition assignment across sectors that demand clarity, confidence, and crystal messaging. As a multi-vertical brief, the PR firm will have to juggle science, optics, medical tech, and B2B comms — all while keeping it engaging for stakeholders.
“Fujifilm India is a global powerhouse known for its relentless innovation and pioneering solutions… We are honoured to be their communications partner,” said The Mavericks India founder & CEO Chetan Mahajan.
The firm will drive storytelling not just with journalists but across ecosystems, helping Fujifilm India showcase its role as a leader in innovation, imaging, diagnostics, and digital transformation.
In a world of spin, this partnership aims to deliver focus.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
