Brands
Former JK Tyre and LG Electronics CMO Amit Gujral rolls out Alumvista to give interiors a shiny new edge
MUMBAI: What do you get when a marketing maven swaps tyres for tiles?
Apparently, revolutionary aluminium.
Former JK Tyre and LG Electronics CMO Amit Gujral has pulled the curtain back on his next big act: Alumvista, a design-forward venture that’s here to slim down your interiors and bulk up your aesthetic credibility. Say goodbye to clunky doors and hello to minimalist mastery.
The brand launched on 7 April 2025 in New Delhi with all the flair of a product drop and the elegance of an architectural gala. With its state-of-the-art manufacturing facility in Najafgarh and a sleek experience centre in the capital, Alumvista is peddling everything from aluminium doors and wardrobes to sliders, shower cubicles and space-saving partitions. And yes, there’s even a magnetic locking system for swing doors, because why not?
“Is your home a true reflection of you?” asked Alumvista founder & managing partner Gujral. “Alumvista is not just about aluminium profiles; it is about creating a lifestyle. Our goal is to introduce home and office owners to a world where minimalism meets functionality – offering them slim, sleek, durable, and aesthetically superior solutions. With this launch, we aim to set a new standard in Indian interiors, bringing a fresh perspective to modern living and working spaces.”
Backed by co-founders Sandeep Premsagar Dewan and Ajay Kumar Sharma, Gujral brings 30 years of brand-building mojo into the home and office space. But it’s not just about looking good—Alumvista has substance too. Using the Electrophoresis method (yes, that’s a real thing), the company ensures its aluminium coatings outlive even the most loyal of tenants.
The launch saw design junkies, architects, and Insta-happy homeowners rubbing shoulders while previewing what could very well become the future of modular India. Swing doors, pocket wardrobes, hidden panels, and posh partitions aren’t just accessories – they’re statements. And Alumvista wants every home and office to shout style.
“In Bollywood, where every frame is a canvas and every detail tells a story, design is not just aesthetic—it’s emotional. Alumvista brings a refreshing sense of premiumness and precision that resonates with the creative soul of our industry and every home. Its sleek innovation aligns perfectly with the kind of visual storytelling we strive for in cinema,” said Bollywood Projects music director & curator Shameer Tandon.
With durability, design, and desi sensibility at its core, Alumvista is strutting into India’s interiors game with serious hardware and zero fluff. Gujral’s pivot from brand to build might just be the slickest transition since wall paint became matte.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
