Brands
Baskin Robbins scoops into Italy with new summer gelato sensation
MUMBAI: Mamma mia! Baskin Robbins is cranking up the cool factor this summer with a deliciously indulgent twist, say ciao to their all-new Italian Gelato Range. The world’s largest QSR ice cream chain, which has been steadily expanding its presence across India, is now bringing a scoop of Italy to Indian palates with artisanal gelatos and decadent sundaes that promise a true taste of the Mediterranean.
Crafted with premium ingredients and designed to transport you straight to the streets of Rome, the range includes creamy new flavours like Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake Gelato. If that wasn’t enough to melt your heart, the sundaes such as Berry Me in Cheesecake, Salted Caramel & Brownie, and Cotton Candy Wonderland pile on bold textures and irresistible toppings.
Graviss Group (Baskin Robbins) CEO Mohit Khattar said, “We’ve cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy and has enabled us to launch this delightful selection of artisanal gelato scoop flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream. Our ability to anticipate and respond to changing preferences positions us at the forefront of dessert innovation in the Indian market, and we remain committed to delivering premium, innovative experiences year-round to all age groups.”
Baskin Robbins’ flavourful foray into gelato comes on the back of a strong FY25, where the brand opened its 1,000th store in India and the subcontinent and added 120 new stores in FY24-25. It now boasts a presence in over 290 cities, with its packaged consumer goods and B2B channels, think hotels, multiplexes and restaurants expanding alongside its iconic parlours.
With double-digit growth projected for FY26, the Italian gelato launch is yet another cherry on top of Baskin Robbins’ dessert empire. Prices for the new range start at Rs 115, and the flavours are already scooping up attention across outlets nationwide.
For a sweet escape that doesn’t require a passport, Baskin Robbins’ gelato promises la dolce vita, one scoop at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
