AD Agencies
Havas kicks off Q1 2025 with a 2.1 per cent growth spurt
MUMBAI: Havas has announced a solid start to 2025, with organic net revenue growth of 2.1 per cent in the first quarter, aligning with its full-year projections. Reported growth surged to 5.2 per cent, driven by recent acquisitions and favourable currency effects.
Havas CEO & chairman Yannick Bolloré, highlighted the agency’s performance, particularly in North and Latin America. He added: “We continue to focus on the group’s development, through the global roll-out of our “Converged” strategy and operating system – which is powered by the best data, tech and AI – the expansion of our capacity in high-growth sectors, and an unwavering commitment to creative excellence. We are therefore confirming our objectives for 2025, while keeping a close eye on the global geopolitical and economic situation, in order to respond quickly and effectively, supporting our clients and teams in this context. I’d like to thank our clients for their trust, and highlight the dedication of our talented teams worldwide, who are key to our success.”
In Q1, Havas acquired CA Sports in Spain, Channel Bakers in the US, and Don in Argentina, strengthening its presence in sports, e-commerce, and creative sectors.
Europe experienced a slight 0.2 per cent dip, while North America saw a 3.2 per cent increase, led by Havas Health. Latin America delivered a robust 16.6 per cent growth. APAC & Africa continued to post satisfactory organic growth, with net revenue up 1.9 per cent year on year, driven by Havas Media.
Despite economic uncertainties, Havas maintains its 2025 guidance: organic net revenue growth above two per cent, an adjusted EBIT margin between 12.5 and 13.5 per cent, and a dividend payout ratio of approximately 40 per cent. The agency also confirmed its 2028 medium-term financial targets.
Havas agencies continue to receive industry recognition, with Uncommon New York named “Agency of the Year” by Campaign, and Havas Play topping the French agency list in the WARC Media 100 Ranking.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
