MAM
Team Marksmen engages industry heavyweights to sharpen its strategic edge
MUMBAI: In a move that screams ‘boardroom but make it bold’, Team Marksmen Network (TMN) has taken a solid step up the influence ladder by unveiling its newly minted advisory board—a hand-picked league of industry legends, policy powerhouses, and innovation whisperers.
Known for stirring India’s business cauldron with hot-brewed insights and sharp-edged forums, TMN has now doubled down on its mission to lead transformation across sectors with a boardroom stacked with brainpower and bragging rights.
Let’s talk lineup. You’ve got Tayeb Kamali—education bigwig from the UAE Ministry of Interior and a man whose Rolodex probably includes half of Silicon Valley and most of Abu Dhabi. There’s C.P. Gurnani, the man who made digital transformation sexy back when people still said “blockchain” with a straight face. Add to that Datin Seri Sunita Rajakumar, a climate warrior in a boardroom blazer, juggling global councils, professorships, and multiple directorships while saving the planet.
If that wasn’t enough, Suresh Prabhu—yes, that Suresh Prabhu—brings his weight as a six-time MP and former Union Minister across 10 different ministries (we’re exhausted just writing that). Rounding it out is Ajay Dua, economic policy ace and former Secretary to the Ministry of Commerce & Industry, who knows how to make sense of GDPs, FDI flows, and government jargon like nobody else.
This star-studded power panel has one goal: steer TMN’s future with grit, gravitas, and global vision.
“Collaboration is key to meaningful change. With such accomplished leaders guiding us, we are set to elevate industry dialogue and knowledge-sharing to new heights,” said co-founders Rajesh Khubchandani, Akash Tiwari, and Sharad Gupta.
CEO Rishi Kapoor added, “This marks a new phase of growth for TMN. With our Advisory Board’s guidance, we will strengthen our strategic initiatives, drive impactful discussions, and create lasting industry transformation.”
As the network broadens its footprint across sectors, expect sharper debates, smarter policies, and boardroom brawls with a side of insight. With this squad steering the ship, the business ecosystem should buckle up for a wild, wise ride.
AD Agencies
JioStar study with BARC and Nielsen finds TV and digital ads reach different audiences during T20 World Cup
JioStar’s T20 World Cup data shows cross-screen duplication below 10 per cent, setting the stage for a blockbuster IPL
MUMBAI: The numbers are in, and they are striking. During the ICC Men’s T20 World Cup 2026, television and digital advertising campaigns barely stepped on each other’s toes. Cross-screen audience duplication stayed below 10 per cent across every participating campaign, a finding that upends the assumption that brands paying for both screens are largely paying twice to reach the same eyeballs.
JioStar, the media giant that broadcast the tournament across television and digital platforms, on Tuesday unveiled the findings from BARC | Nielsen One Ads, a cross-screen measurement solution deployed for the first time at scale during the World Cup. The verdict: TV and digital are not cannibalising each other. They are reaching fundamentally different people.
The study found that digital platforms are delivering genuinely incremental audiences, viewers who would not have been reached on television alone, while enabling more precise targeting across devices. The combined effect gives advertisers what the industry has long craved: a unified, deduplicated four-screen audience that marries the blunt-instrument scale of television with the surgical precision of digital.
“The ICC Men’s T20 World Cup 2026 has once again demonstrated the power of scale in live sports, and these findings take it a step further by quantifying how that scale translates across screens,” said Anup Govindan, head of sales, sports, JioStar. “With less than 10 per cent duplication, we now have clear, measurable evidence of how integrated planning delivers both efficiency and impact for advertisers. As we look ahead to IPL 2026, this sets a strong foundation for brands to plan with greater confidence, leveraging cross-screen strategies to maximise reach and effectiveness at scale.”
The methodology behind the findings stitches together two measurement giants. BARC India supplies linear television data; Nielsen brings its digital measurement capabilities across connected TV, mobile and desktop. The result is a single, deduplicated view of campaign reach and frequency, the kind of unified currency that advertisers have been demanding as audiences scatter across screens.
The timing is deliberate. As consumption habits splinter, viewers flicking between the living-room set, the smartphone on the sofa and the laptop at the kitchen table, the case for unified measurement has grown urgent. A brand buying a 30-second slot on Star Sports and a pre-roll on JioCinema can now know, with some rigour, whether those two buys are actually compounding their reach or merely doubling their spend.
JioStar, BARC India and Nielsen say the learnings will directly inform cross-screen strategies for upcoming tentpole events. IPL 2026 is next. If the World Cup data holds, and there is little reason to think it will not, brands that treat television and digital as a single, coordinated buy rather than two separate line items will arrive at the auction with a sharper pencil and a cleaner brief. In India’s ferociously competitive advertising market, that edge is everything.
