Brands
Indian distiller uncorks a spirited legacy in Indri single malt
MUMBAI: India’s whisky revolution has taken another dram-atic leap forward with Piccadily Agro Industries unveiling its most ambitious spirit yet: Indri Founder’s Reserve, an 11-year-old single malt that has already collected more medals than an Olympic swimming team.
The limited-edition bottling—just 1,100 bottles worldwide—pays tribute to the company’s founder Kidar Nath Sharma, whose entrepreneurial zeal transformed a family business into the diversified Piccadily Group. Aged in ex-Bordeaux red wine casks, the whisky comes with more than a splash of ambition, aiming to put Indian single malts firmly on the global spirits map.
The distiller, located in Haryana’s subtropical north, has made a virtue of India’s punishing climate swings. While Scottish distillers might consider 20°C a heatwave, Indri’s barrels endure scorching 50°C summers before plunging to freezing winters—conditions that accelerate maturation and impart what the company describes as “complexity and depth unique to the region’s terroir.”
Bottled at a robust 50 per cent ABV for domestic consumption (and an even punchier 58.5 per cent for international markets), the amber liquid promises dark fruits and spices on the nose, with caramelised nuts and vanilla on the palate—followed by what the company calls an “indulgent finish” of oak and wine-influenced sweetness.
“This expression embodies the essence of our founder’s dream: to create world-class Indian single malt whisky with soul, structure, and enduring quality,” says Piccadily Agro Industries marketing head Shalini Sharma.
The distiller’s confidence isn’t merely liquid courage—its latest creation has already charmed international judges, collecting platinum at the Las Vegas Global Spirits Awards with an impressive 98 points, and ranking eighth in the International Whisky Competition’s “Top 15 Whiskies of the World.”
For those intrigued by this subcontinental dram, the company has adopted the ultimate luxury marketing approach: “Price on request.”
The message is clear—Piccadily isn’t merely producing whisky; it’s bottling ambition and selling it by the dram.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
