Brands
SportsSkill aims for global expansion with gamified training and AI blitz
MUMBAI: Pune-based sports tech firm SportsSkill has unveiled plans for global expansion and a gamified training centre that’s set to revolutionise athletic development. It is aiming to democratise high-performance training, making it accessible to anyone with a sporting itch, and the company is not shy about its ambitions.
At the forefront of this transformation is the unveiling of SportsSkill’s latest innovation—a state-of-the-art, high-performance gamified training center, the first of its kind. This unique facility seamlessly blends serious training with gamification, offering athletes an immersive experience that enhances fitness, hones technique, and builds competitive spirit—all in a fun, engaging environment.
Designed to push limits while maintaining peak efficiency and measurable outcomes, the center marks a significant step in delivering real-world, hands-on training to complement the company’s robust digital ecosystem.
Looking ahead, one of the major milestones for 2025 will be SportsSkill’s expansion into international markets during the second half of the year. This strategic move aims to introduce its advanced, AI-powered sports training application to a global audience. With a strong foundation in India, the company now aims to make high-performance, personalised training accessible to athletes around the world, regardless of location or level of play.
With its integrated approach that combines on-ground training innovation with digital intelligence, SportsSkill is well-positioned to become a key global player in the evolving sports training ecosystem.
“We are incredibly excited about what 2025 holds for SportsSkill,” said SportsSkill co-founder Chetan Desai. “The international expansion is just the beginning. Our new gamified center, collaborations with schools, and enhanced R&D efforts are all geared toward one goal: empowering athletes everywhere with the tools they need to perform at their best. This is a huge leap forward in our mission to transform the world of sports training.”
“Our goal for this year is to bring next-gen sports training to even more athletes,” said Co-founder SportsSkill Abhinav Sinha.“Whether it is through expanding the number of sports available on the app, working closely with educational institutions, or providing a gamified training experience at our new center, we are fully committed to making world-class athletic training accessible to all. Our new B2B2C approach will allow us to scale even faster and offer customized solutions that cater to the unique needs of various sectors in the sports ecosystem.”
SportsSkill is also doubling down on research and development, adding more sports to its app and sharpening their AI edge. The company is not just aiming to train athletes; the aim is to build a sporting empire, one gamified training session at a time. This isn’t just about fitness; it’s a full-throttle assault on the global sports training market, and SportsSkill is coming in hot.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
