e-commerce
Swiggy dives into pro services with Pyng, an AI-powered app to match users with real experts
MUMBAI: Life in urban India is a full-blown hustle, and Swiggy—already the king of cravings and convenience—has now set its sights on your next big need: people who actually know what they’re doing.
From tarot readers to tax planners, Swiggy’s latest launch, Pyng, is a fresh spin on adulting—powered by AI, polished with trust, and guaranteed to cut through the digital chaos.
Pyng is Swiggy’s bold entry into the professional services market. Built for speed, relevance and that elusive thing called reliability, Pyng connects users with verified professionals across 100+ specialisations, right from health coaches to wedding emcees.
The platform isn’t just another directory app—it’s smarter than your average “search and hope” routine. With its AI-powered assistant, Pyng understands user needs in real time, recommends verified pros, and even provides post-session support. Yes, you can ask follow-up questions after your call with a numerologist or a wealth manager—because who really understands annuities on the first try?
Swiggy co-founder & head of innovation Nandan Reddy said, “As our lives become increasingly fast-paced, the demand for professional assistance—from tax planners and counsellors to yoga trainers—is growing across both personal and professional spheres. With Pyng, we’re offering a reliable, spam-free platform where users can connect with trusted experts. By curating demand for these specialised offerings, Pyng not only empowers individual providers but also brings structure to consumers’ latent needs, connecting them with reliable experts who deliver real value.”
What makes Pyng extra spicy? A money-back guarantee if you don’t find the service valuable. It’s the kind of confidence that screams: “We know what we’re doing—and so do our experts.”
Currently live in Bengaluru, the app has already onboarded 1,000+ professionals, with a goal of hitting 10,000+ nationwide. Pyng’s catalogue reads like an urban millennial’s wish list:
. Wellness wizards – Yoga instructors, pregnancy coaches, and therapists.
. Finance fixers – Investment gurus, tax whisperers, and wealth strategists.
. Cosmic consultants – Astrologers, tarot readers, and energy healers.
. Party pros – DJs, emcees, and wedding maestros.
. Lifestyle and learning leads – Makeup artists, trip planners, career coaches, and music tutors.
Users can now download Pyng Now on both iOS and Android. And yes, it has a seller app too—because the supply side deserves love, UX, and decent onboarding too.
With this launch, Swiggy isn’t just delivering food or groceries—it’s delivering real-life solutions, one algorithm-approved professional at a time.
Alexa might tell you how to do it.
Pyng finds someone who’ll actually do it.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
