MAM
L&T Finance drops TVC with Jasprit Bumrah as the ‘Game Changer’ face of its Business Loan push
MUMBAI: In a pitch-perfect blend of yorkers and rupees, L&T Finance Ltd. (LTF) has launched its new television commercial featuring ace pacer Jasprit Bumrah, casting him as the face of its business loan offering. The TVC, which aired on 17 April 2025, leans into the tagline ‘Aapke Business Ka Game Changer’—and if Bumrah’s on-field stats are anything to go by, LTF is clearly gunning for precision, consistency and high-impact delivery.
Airing across business news channels, the ad isn’t just a celebrity plug; it’s LTF’s signal to entrepreneurs that it’s time to bowl over cash crunches with a digital-first, no-fuss approach to business loans. The campaign promotes features like a fully digitised loan process, swift disbursal of funds, and app-based withdrawal—each engineered to help SMEs and entrepreneurs flex financial agility in real time.
“We are delighted to launch our new TV commercial for Business Loan with Jasprit Bumrah. In today’s rapidly evolving economic landscape, the ability to secure agile and dependable financing is no longer a luxury, but a fundamental necessity for businesses to not only survive, but to truly flourish,” said LTF MD & CEO Sudipta Roy. “Our commitment extends beyond simply providing funds as we aim to be a strategic partner in our customers’ success.”
What sets the product apart in a sea of templated loan schemes?
Think digital onboarding, instant access to funds, and the ability to dip in via app as and when required—features LTF believes will turn it into a go-to name for India’s growth-hungry businesses.
And who better to symbolise that than Bumrah, the man who can swing a match on a single ball? “Our brand ambassador Jasprit Bumrah is renowned for his precision, consistency, and ability to deliver under pressure. He embodies the qualities of a ‘Game Changer’,” said LTF CMO Kavita Jagtiani. “Our TV commercial strategically leverages his image to effectively communicate the reliability and high-performance nature of our Business Loan offerings to a vast audience.”
Beyond television, the campaign is going for maximum visibility with hoardings, airport branding across Mumbai and Delhi, inflight magazine placements, and a digital blitz that includes influencer marketing, microsites and social media activations. The integrated media rollout will target high-growth metros like Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.
The ad is a sharp delivery in an economy where small businesses often face bouncers when it comes to funding. Now, with Bumrah in their corner, LTF hopes businesses will finally feel like they’ve got the right arm of support.
Watch the commercial here:
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
