MAM
Stockmarket rumour verification: Esha Media says its media tool reduces company response time to Sebi’s questions
MUMBAI: This one is for communications folks or agencies and compliance executives in the top 250 companies (by market capitalisation) listed on the stock exchanges.
There are times when sudden sharp movements in share price of listed companies can drive managements into a tizzy. An interested group can suddenly either ramp up or pull down a company’s share price by spreading a rumour and the herd mentality can lead to a run on the stock.
It is at this time that the stock exchange authorities can wag a finger in the company’s face and question its management about the drastic changes in transaction volumes or the spikes in the share price. This questioning can definitely get the management scurrying all over to get at the source of the stories and the gossip around the stock. And as per stock exchange laws they have to respond within 24 hours (more of that a little later.)
It is at this stage where its broadcast media intelligence tool called Clipbyte can come handy, say the BSE-listed media monitoring agency Esha Media Research. The tool allows companies to facilitate rumour verification and respond to the exchange with concrete details and thus safeguard their brand and comprehending investor sentiment.
It may be recalled that since 1 June last year when rumour verification rules were made applicable, there have been around 170 instances or more as per stock exchange disclosures when these norms were triggered. These norms, which were so far applicable to the top 100 companies, have been extended to the next 150 companies who will have to keep a close watch on material price movement of their stocks from 1 December 2024 onwards. The first circular from Sebi was issued in January 2024 and the next in May 2024.
While companies need to have a robust in-house framework on leakages of unpublished price sensitive information, Clipbyte’s monitoring services helps keep a company’s compliance team prepared and equipped with data and insights to navigate the dynamic media landscape with complete nuggets of the coverage on the subject, says an Esha Media press release..
“Our system detects and evaluates the impact of rumors, helping you track and differentiate between market noise, significant events and its impact on price by providing real-time data, alerts, and insights, keeping you informed of any significant changes as they happen,” said Esha Media Research founder Raman Iyer.
Esha’s stock market vigilance service also offers conversation impact analysis. Companies can track the influence of market conversations on stock prices.Its research time helps analyse social media and broadcast news outlets to help you understand the potential impact on price.
Additionally, real-time market updates received minute by minute from market open to close allow the platform to provide real-time data, alerts, and insights, keeping companies informed of any significant changes as they happen.
In this fast paced corporate world, media monitoring services offer a competitive edge and prevent public relations disasters by keeping managements informed and responding quickly before issue emerge and escalate beyond repair, Iyer said.
As per Sebi norms, a company has to confirm, deny or clarify the rumour within 24 hours once any material price movement occurs based on gossip that appears in mainstream media.
With that kind of a deadline, any tool that can bring down response time should be in the consideration set, believes Iyer.
True, Raman, but hopefully the corporate managements are listening and believing too.
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
