MAM
Miq names Varun Mohan as chief commercial officer to supercharge India’s programmatic play
MUMBAI: From crunching numbers to cracking markets, Varun Mohan is now calling the commercial shots at Miq India. The programmatic media powerhouse promoted Mohan to chief commercial officer (CCO) for India, marking a bold step to consolidate its position in the country’s red-hot digital ad space.
Mohan has spent the last five years as head of growth & revenue, steering Miq through rapid growth phases with a blend of data muscle and business instinct. Under his leadership, Miq India became a magnet for high-performance campaigns and was lauded for industry-first innovations. In 2024, he was named one of India’s Top 35 Growth Visionaries by Indian StartupTimes.
Now as CCO, Mohan will lead all commercial operations in India, focusing on revenue acceleration, strategic partnerships, and assembling a next-gen programmatic talent pool.
“Miq has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,” said Miq co-founder Lee Puri. “Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in Miq’s future. Varun’s unmatched leadership abilities, combined with his understanding of Miq’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what’s possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening Miq’s position as the clear leader in the Indian market.”
Mohan’s appointment lands at a key inflection point in Indian advertising. Connected TV (CTV) viewership is surging and platforms like Youtube are rewriting performance marketing playbooks—territory where Miq’s CTV capabilities are already making waves.
“India’s digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating,” said Mohan. “Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes Miq truly differentiated is our ability to blend smart technology with local intelligence. I’m excited to lead our extraordinary team as we pioneer new innovations tailored for India’s diverse audiences and help our clients capitalise on emerging opportunities.”
Mohan now leads the charge on Miq’s strategic investments in tech, talent, and partnerships. As the adtech race heats up, Miq is banking on Mohan’s playbook to keep them ahead of the curve.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
