MAM
Full throttle for Admatazz as it drives Kelvinn’s digital mandate
MUMBAI: Vrooming into the fast lane of success, Mumbai-based strategy-led agency Admatazz has won the coveted end-to-end digital marketing mandate for Kelvinn, the global autocare brand under the Elvi Group umbrella. The account win, following a tightly contested multi-agency pitch, puts Admatazz firmly in the driver’s seat to steer Kelvinn’s ambitious digital growth worldwide.
Under the mandate, Admatazz will handle social media management, influencer marketing, performance marketing, and campaign execution, ensuring a unified brand presence across platforms.
Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “Over the past eight years, Admatazz has built deep expertise in automotive and autocare marketing. We’ll apply that experience, grounded in audience insights and data-driven media planning, to help Kelvinn achieve its growth goals.”
Admatazz DGM national retail marketing, Subodh Nair said “A cohesive digital strategy is essential to reach today’s autocare consumers. Partnering with an agency that understands our category and modern marketing gives us the clarity and focus we need to strengthen Kelvinn’s presence worldwide.”
With Admatazz’s knack for combining clear business thinking with bold creative execution, the partnership promises to shift gears for Kelvinn fuelling brand visibility, deeper audience engagement, and global market expansion.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
