MAM
PR Professionals boosts digital firepower with Sunny Jain as associate vice president – digital
MUMBAI: PR Professionals (PRP) is betting big on digital. On 28 April 2025, the integrated communications agency announced the appointment of Sunny Jain as associate vice president – digital, strengthening its leadership bench as it doubles down on performance-driven brand storytelling.
Armed with over 15 years of digital marketing experience, Jain will focus on expanding PRP’s performance marketing capabilities, maximising client ROI, and weaving together content, PR, and digital strategies into a seamless growth engine. His arrival coincides with PRP’s aggressive digital push across infrastructure, education, and governance sectors.
Jain’s résumé reads like a blueprint for digital excellence, having steered strategies at Spicejet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and Indiamart. His skill set spans SEO, SEM, lead generation, affiliate marketing, digital media planning, and customer acquisition across India, the GCC, Bangladesh, and Sri Lanka.
“As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny’s extensive experience and result-driven approach will further strengthen PRP’s ability to deliver holistic communication strategies to our clients,” said PR Professionals founder & MD Sarvesh Tiwari.
Expressing his excitement, Jain added, “I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP’s portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance.”
PRP’s digital credentials are already strong, managing major mandates like Hudco, PFRDA, RLDA, IIM Mumbai, MMRDA, and Bihar’s education and revenue departments. Founded in 2011, PR Professionals now spans 12 Indian cities and six international centres, with a 150-strong team driving its integrated communications engine.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
