Brands
Cummins eyes victory again as Carrera renews starry partnership for 2025
MUMBAI: When you’ve got your eye on the prize, it helps to look the part. Cricket ace Pat Cummins is back in the frame literally as Carrera Eyewear extends its high-octane partnership with the Australian skipper into 2025, announcing a fresh drop from the Carrera|Pat Cummins selection ahead of schedule.
The collaboration blends athletic grit with sporty glamour, echoing Carrera’s philosophy of bold minds and bolder moves. And with Cummins’ CV getting shinier by the over from leading Australia to ODI World Cup and World Test Championship wins, to captaining Sunrisers Hyderabad in IPL 2024 and beyond he’s not just wearing the shades, he’s embodying the brand.
While fans wait for the next wave of his co-branded collection, Cummins is already sporting the Carrera CSport 02 model from the Carrera Sport Collection, both on and off the pitch. It’s not just eyewear, it’s a performance statement, engineered with gum nose pads, anatomically designed temples, and customisable bands that keep things locked in, even when the action heats up.
Carrera’s latest sport drop plays in colour, taking cues from its archive and injecting vitaminic vibrance into a classic silhouette. The result? A sleek union of comfort, legacy, and locker-room-ready swag.
It’s eyewear that doesn’t flinch under pressure much like the man wearing it. And with the 2025 cricket season gearing up, expect Pat Cummins to keep setting his sights high with Carrera along for the run-up.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
