iWorld
Techno-sensation Korolova announces her return to India with the Electric Sunsets Tour
Mumbai: Get ready for a mesmerising musical experience with the Electric Sunsets Tour, presented by Johnnie Walker Refreshing Mixer Non-Alcoholic, curated by Sunburn, premier electronic dance music (EDM) IP (Intellectual Property) and supported by Team Innovation. Featuring Korolova, renowned music producer and DJ, is all set to captivate Indian audiences once again after a thrilling performance last year, along with the electrifying Eynka and Spada.
The tour will span three unforgettable nights at Westin Hotel Ballroom in Kolkata on 13 September, Dome, SVP Stadium in Mumbai on 14 September and Odeum by Prism in Hyderabad on 15 September 2024, promising thrilling performances and a celebration of synth and sophistication on loop. Tickets are now live exclusively on BookMyShow; secure your spot for a night of pulsating beats and electrifying vibes!
Enjoy a world-class evening with curated experiences as the Electric Sunsets Tour will be set against a picturesque backdrop at outdoor venues with panoramic sunset views to keep up with the afterglow beats. The event promises an evening of raving style and luxury!
Korolova stands as a breakout sensation in the melodic house and techno realms as within a single year, she delivered over 100 performances across 20 countries, captivating audiences through mind-blowing live shows and virtual showcases amassing over 100 million views and a staggering 50 million audio streams. Korolova has quickly garnered international acclaim with the chart-topping track ‘Be Strong’, her recent release ‘WHISPERS’ and captivating and visual live sets. Her recent milestones also include playing on Tomorrowland’s coveted mainstage, electrifying EDC Las Vegas and collaborating with premium record labels like Tomorrowland Music, Insomniac Records and Anjunabeats.
Excited for her return to India, Korolova states, “I’m beyond elated to return to India, a country that has shown me so much love and support! The energy of the crowd here is like no other and I can’t wait to perform for them again. There’s a lot in store so get ready for a night of music and magic.”
SPADA said, “I’m so excited to be back in India! The crowd here is amazing, and I can’t wait to make some incredible memories with you all. Let’s have an unforgettable night together!”
Eynka added, “This show is gonna be epic, especially in India where the energy and vibe is insane, can’t wait to party together!”
Sunburn Festival CEO Karan Singh said, “We’re ecstatic to announce that Korolova is making a sensational return to India for 3 electrifying shows. Following her whirlwind performance in 2023, this year’s Electric Sunsets Tour is set to be even more unforgettable. The show will bring curated experiences that promise to immerse you in the ultimate blend of melodic techno beats and top-tier entertainment. Get ready to dance the night away and be a part of something truly extraordinary.”
Sunburn is known for bringing top-tier international artists to India and is committed to providing an unparalleled live music experience, as it continues to set the bar high with an electrifying lineup of arena shows. It has previously hosted some of the biggest names in the global music scene, including the iconic Martin Garrix India Tour, Armin Van Buuren, Dimitri Vegas & Like Mike, Black Coffee and the Marshmello Holi Weekend Tour.
Johnnie Walker Refreshing Mixer Non-Alcoholic presents Korolova’s Electric Sunsets Tour in India curated by Sunburn and supported by Team Innovation, in association with Elements Deep Koolwaters and Sponco.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
