Brands
Noto scoops up Bandra buzz with launch of Meltshop, its first-ever dessert flagship outlet
MUMBAI: Mumbai’s dessert scene just got a serious sugar rush. Noto Ice Creams & Desserts opened the doors to its first-ever physical scoop shop—Meltshop by Noto—in Bandra. Known for pioneering guilt-free indulgence in the digital delivery world, the brand has now gone brick-and-mortar, and it’s not holding back on flavour.
Positioned as more than just an ice cream parlour, Meltshop introduces the Notoverse—a dessert destination designed to blend comfort with creativity. At its core is a cheeky, joy-filled menu featuring 15 artisanal scoop flavours, a signature softy, and six single-serve sundae creations crafted for dessert maximalists and minimalists alike.
Among the must-tries: Trip to Thailand—a combo of mango swirl ice cream, sticky rice and popping boba—and Coffee Biscoff with a sneaky cocoa finish. Other highlights include fruity favourites, Matcha Raspberry and Pistachio. For loyalists, Noto’s packaged ice cream range remains available on-site, bridging the brand’s online roots with its new offline identity.
“With Meltshop by Noto, we didn’t just want to create a place to eat ice cream, but we wanted to build a joyful escape”, said Noto co-founder Varun Sheth. “A space where our community can enjoy both the healthy and indulgent sides of Noto in their most fun and feel-good form. We see you—bad day, good day, or just a boring old Monday, we’re here with the scoop.”
Visually, Meltshop doubles as a dopamine hit. The store is painted in bold hues, fitted with playful touches and corners seemingly designed for Instagram. But behind the photogenic flair lies serious scoop intent. Whether you’re in for a casual fix or a full-blown dessert spree, Meltshop serves it up with what the brand calls “Big Scoop Energy”—high on flavour, low on guilt.
For Mumbai’s dessert crowd, Noto’s Meltshop is not just a new place to eat—it’s a feel-good mood with a sprinkle of indulgent rebellion.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
