MAM
Amagi gets a Whitmore boost as cloud ambitions stream into EMEA
MUMBAI: Call it a cloud with a silver lining Amagi has just added some serious firepower to its global stream team. In a move that signals renewed focus on European and Middle Eastern markets, cloud-led broadcast tech company Amagi has appointed Emma Whitmore as its senior vice president of sales, EMEA. With over 20 years of industry expertise, Emma steps in to steer Amagi’s next phase of partner-led growth, regional expansion, and content innovation.
Known for her sharp eye on industry collaboration and customer-centric strategy, Emma’s appointment comes at a time when cloud-first broadcasting is more than just a buzzword, it’s a business imperative. She will report to Amagi EVP, global SaaS sales, Dan Marshall, and work closely with partners and platforms across the region to scale Amagi’s suite of broadcast and streaming solutions.
“I’m excited to join at a time of rapid growth and innovation across EMEA. This is a unique opportunity to work even more closely with our customers, expand our local presence, and ensure we’re delivering solutions that truly reflect the needs of today’s broadcasters and content owners,” said Amagi SVP of sales for EMEA Emma Whitmore.
“Emma brings a combination of deep industry expertise and focus on execution,” said Dan Marshall, EVP, Global SaaS Sales Amagi. “As we continue scaling across EMEA, her leadership will be pivotal in expanding our regional impact, strengthening partner relationships, and delivering even greater value to our customers.”
Her appointment follows Amagi’s acquisition of Tellyo and strategic investments in Europe, highlighting the company’s intent to become the go-to partner for live events, digital-first content, and scalable streaming tech across multiple markets.
Sri Hari Thirunavukkarasu, who led sales for Amagi in the EMEA region for over a decade, will be relocating to the company headquarters in India to drive strategic initiatives at the CEO’s office. “It has been a memorable stint building the Amagi footprint in Europe, and working very closely with customers to drive cloud adoption and business transformation,” said Sri Hari. “With the appointment of a seasoned industry professional like Emma, I am fully confident that our customers and partners in the region are in good hands and will benefit from her customer-first approach.”
Emma’s influence extends beyond the boardroom. She contributes to the UK Government’s Future of TV working group, sits on the Digital TV Group Council, and has been part of TM Forum’s innovation work on media sustainability. When not transforming media strategies, she’s mentoring women in tech or coaching youth hockey making her as impactful off the field as on it.
As Emma steps in, Sri Hari Thirunavukkarasu, who has led Amagi’s EMEA growth for over a decade, will relocate to India to join the CEO’s office and lead strategic initiatives.
Emma, alongside the Amagi leadership, will be present at MPTS 2025, ready to write the next chapter in Amagi’s global cloud journey, one that’s sure to be bold, seamless, and powered by serious streaming smarts.
Brands
OnePlus exit rumours return as India head Robin Liu steps down
Leadership shift sparks fresh questions, but brand insists India plans stay on track
MUMBAI: Talk of OnePlus pulling the plug has resurfaced after the company confirmed that its India head, Robin Liu, has stepped down. The timing has raised eyebrows, especially as India remains one of the brand’s most crucial markets.
In a brief statement, the company acknowledged the exit, saying, “We thank Robin for his contributions to OnePlus India. He moves on to pursue his personal passions, and we wish him the very best for his future endeavours.” It added that operations in India would continue with business continuity intact.
However, a report by The Economic Times suggests the move may be part of a deeper organisational reset. According to the report, Liu was recently asked to report to Sky Li, who has taken on a broader role within the OPPO group, overseeing sub-brands including OnePlus.
The shift marks a notable change in hierarchy. Liu and Li previously operated as peers, each independently running their respective brands. That structure now appears to have been streamlined under a more centralised leadership model.
The development also contrasts with Liu’s earlier stance. In January, OnePlus India CEO Robin Liu publicly dismissed shutdown rumours, stating the company was “operating as usual” and would continue to do so. The brand had also issued a clarification at the time, calling such reports false and urging stakeholders to rely on verified information.
Market data, however, paints a more challenging picture. Shipments in India have declined sharply, with Cybermedia Research reporting a 32 per cent drop in 2025, while International Data Corporation pegged the year-on-year fall at 38.8 per cent. The slowdown highlights increasing pressure in an intensely competitive smartphone market.
Despite the noise, there is little to suggest an immediate exit. The company is gearing up to launch the OnePlus Nord 6 in April, signalling continued activity in the near term. At the same time, OPPO Chief Product Officer Pete Lau confirmed plans for a global launch of the Find X9 Ultra, hinting at a broader realignment of brand roles within the group.
For consumers in India, the message remains steady for now. Devices are coming, operations continue, and support is unlikely to disappear overnight. Still, the leadership reshuffle and shifting hierarchy suggest something more nuanced than business as usual.
The takeaway is clear. OnePlus is not shutting down, but it is clearly reshaping its playbook. Whether this recalibration sharpens its edge or further blurs its identity in a crowded market is the question that now lingers.
