Brands
A fresh twist in Powai as Freshpik spices up Brookfield’s retail mix
MUMBAI: From aisle to style, Powai just got tastier. Brookfield Properties has rolled out the red carpet quite literally for Reliance’s premium gourmet grocery store, Freshpik, now open at Spectra in Downtown Powai. Think artisanal cheeses, global delicacies, and fresh produce and toss in a coffee bar and live culinary counters for good measure.
It’s not your regular supermarket run. Freshpik’s sleek layout invites shoppers to linger, browse, and indulge in what can only be described as a wellness-forward, sensory delight. With a focus on interactive experiences and conscious consumption, this marks Freshpik’s second store and its very first foray into Mumbai’s eastern suburbs.
And if that’s not enough star power, wellness icon Malaika Arora added her sparkle to the store’s launch, elevating the glamour quotient and reinforcing the brand’s lifestyle ethos.
For Brookfield Properties, which manages over 55 million sq. ft. of real estate across India, this is more than just retail therapy. Downtown Powai, already buzzing with workspaces, eateries, and shopping, now has another reason to draw in discerning Mumbaikars.
With this new addition, Brookfield continues to blend commerce with culture, offering not just places to shop or work, but places to truly live. And for Powai’s residents and visitors? Grocery runs may never be the same again.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
