MAM
Ambuja Cements, ACC to power eighth edition of the Adani Ahmedabad Marathon
Mumbai: Adani Sportsline has announced that the highly anticipated eighth edition of the Adani Ahmedabad Marathon is going to be powered by Ambuja Cements and ACC, the cement and building material companies of the Adani portfolio. This partnership highlights a fusion of strength, reliability, legacy, and trust aligning seamlessly with the values and spirit of the marathon.
The Adani Ahmedabad Marathon, to take place on 24 November 2024, aims to inspire thousands of participants to push their limits and achieve personal milestones. With Ambuja Cements and ACC joining as principal sponsors, the event will ensure an unparalleled experience, reinforcing the marathon’s stature as one of India’s premier athletic runs.
This year’s marathon will begin and end at the picturesque Sabarmati Riverfront and the Bib Expo for the participants will be held at the Sabarmati Riverfront Sports Park, which boasts of state-of-the-art sporting facilities. Participants can choose from four categories: the full marathon (42.195 km), the half marathon (21.097 km), the 10 km run, and the 5 km run.
The Adani Ahmedabad Marathon is certified by the Association of International Marathons and Distance Races. In 2023, the marathon introduced a new course, and this will be the second time it takes place on this scenic route. The track, which spans the city, includes iconic locations such as the Atal Bridge, Gandhi Ashram, and Ellis Bridge. The seventh edition of the Adani Ahmedabad Marathon saw over 22,000 participants. The marathon kicked off the journey in 2017 in Shantigram, and is currently going strong in its eighth edition.
The partnership between Adani Sportsline, Ambuja Cements, and ACC goes beyond this sponsorship; it represents a celebration of mutual values and a dedication to promoting health and community. By joining forces with two of India’s most esteemed cement brands, the marathon highlights the significance of a strong foundation — both in construction and in personal development.
Adani Group CEO – cement business, Ajay Kapur said, “We are pleased to announce our association with the Adani Ahmedabad Marathon. This collaboration reflects our shared values of resilience, sustainability, and community empowerment. Just as our innovative construction solutions aim to build a stronger, more sustainable India, the Adani Ahmedabad Marathon inspires individuals to push their limits and cultivate a healthier, more united nation. Sports play a pivotal role in nation-building by promoting teamwork, dedication, and a spirit of perseverance. Together, we are going beyond constructing buildings and contributing to the foundation of a robust and vibrant society.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
