MAM
PR Professionals wins digital brief for Bihar’s food distribution giant BSFC
MUMBAI: In a significant nod to its growing influence in public sector communications, PR Professionals (PRP) has bagged the digital media mandate for the Bihar State Food & Civil Supplies Corporation Limited (BSFC), a vital cog in India’s public distribution machinery. The partnership aims to transform how BSFC communicates with the public, placing a spotlight on transparency, governance, and food security impact.
BSFC, which operates under the Food and Consumer Protection Department of Bihar, distributes essential commodities like rice, wheat, sugar and kerosene via over 45,000 fair price shops. It serves more than 76 million beneficiaries under schemes like Antyodaya Anna Yojana (AAY) and Priority Households. The corporation also handles grain procurement at minimum support prices and has rolled out the e-PDS platform to digitise supply chains across Bihar’s depots and godowns.
PR Professionals founder & MD Sarvesh Kumar Tiwari said, “We are honoured to partner with Bihar State Food & Civil Supplies Corporation, an institution that plays a critical role in safeguarding food security for millions. Our efforts will be focused on amplifying BSFC’s mission and impact through strategic digital outreach, fostering public trust, and showcasing the Corporation’s innovations in governance and service delivery. We see this collaboration as more than a mandate, it is a shared commitment to social good, transparency, and inclusive development”.
The win strengthens PRP’s hold in Bihar, where the agency already manages communications for the Bihar School Examination Board, the Department of Revenue and Land Reforms, Bameti, and the Patna Metro, among others. PRP was also behind the successful promotion and event execution for the 85 All India Presiding Officers’ Conference in Patna — a high-stakes government event featuring key legislative leaders from across the country.
Founded in 2011, PR Professionals is the flagship arm of the PRP Group and operates 12 offices in India and six overseas. The group also owns Confianza Consulting, a firm specialising in HR services including talent acquisition and compliance.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
