Brands
Doms Industries inks 51 per cent stake in Super Treads to bulk up stationery play
MUMBAI: Doms Industries Limited has acquired a 51 per cent equity stake in Super Treads Private Limited (STPL) for up to Rs 6.12 crore, the company confirmed after a board meeting held on May 19. The strategic acquisition will be executed through a secondary share purchase, subject to due diligence and regulatory clearances.
The move is aimed at strengthening Doms’ manufacturing base in the paper stationery segment and extending its reach in eastern India. STPL, which has been in operation for over two decades, has built its niche as an OEM supplier specialising in notebooks and paper stationery.
“Our proposed acquisition of a majority stake in STPL is a key step in enhancing our manufacturing capacities and geographically diversifying our paper stationery infrastructure to efficiently reach our consumers, thus further strengthening our competitiveness in this segment,” said Doms Industries Ltd MD Santosh Raveshia.
He added, “This investment aligns with our vision of leveraging our growing brand reputation and well-entrenched distribution network to deliver our unique and differentiated range of products at the most competitive prices. With Rakesh Maheshwari and his team, we have got this wonderful opportunity to partner with great technocrats, like-minded entrepreneurs who have a great zeal to offer something unique to the market. We are confident that this partnership would lead to significant long-term growth and value creation for all of us”.
STPL promoter director Rakesh Kumar Maheshwari described the deal as a strategic inflection point. “This partnership represents a strategic milestone for our company, combining our manufacturing expertise with Doms’ national distribution capabilities and established brand. This collaboration will be instrumental in realising our full potential and enable us to explore opportunities, thereby unlocking new avenues for growth and innovation. In Doms, we have found a perfect strategic partner to help us pursue a brand-led business journey”, he said.
Once finalised, STPL will become part of the broader Doms Group portfolio, which already includes Pioneer Stationery Private Ltd, Micro Wood Private Limited, Skido Industries Private Limited, Uniclan Healthcare Private Limited and associate firm Clapjoy Innovations Private Ltd.
Marathon Capital Advisory Private Limited served as the strategic advisor to Doms on this acquisition.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
