MAM
EaseMyTrip onboards Jacqueline Fernandez as brand ambassador
Mumbai: EaseMyTrip.com, an online travel tech platform, has roped in actress Jacqueline Fernandez as its brand ambassador. This strategic partnership is part of a long-term strategy to boost EaseMyTrip’s brand presence and attract new customers and Bollywood fans. The actress’s large number of fans and followers would enhance EaseMyTrip’s brand image.
Jacqueline Fernandez, known for her screen presence and love of travel, often explores new places for work and leisure. Her passion for travel aligns with EaseMyTrip, making her a fitting representative for the brand. The long-term partnership will promote travel deals and unique experiences through campaigns featuring her. This collaboration will help EaseMyTrip reach Jacqueline’s 70.5 million Instagram followers and other fans nationwide.
EaseMyTrip co-founder Rikant Pittie shared his thoughts on the partnership, stating, “We are excited to be associated with Jacqueline Fernandez. Her vibrant personality and passion for travelling, match perfectly with our brand ethos. With her on board, we aim to connect with a broader audience and encourage them to explore the world with confidence. This partnership is the beginning of an exciting chapter, and we are looking forward to a productive journey ahead.”
Sharing her excitement about the partnership with EaseMyTrip, Jacqueline Fernandez said, “Both personally and professionally, travelling has always been a huge part of my life. I’m delighted to be associated with EaseMyTrip, a brand that pledges to make travel easier, more accessible, and memorable for everyone. I am looking forward to working closely with EaseMyTrip.”
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns that will highlight the brand’s offerings, from budget-friendly travel packages to luxury experiences. This long-term partnership signifies EaseMyTrip’s commitment to creating significant connections with customers by providing seamless travel solutions that cater to a diverse audience.
EaseMyTrip continues to innovate and evolve to meet the needs of modern travellers, and with Jacqueline Fernandez on board, the company is set to take its mission to new heights.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
