Brands
Maruti Suzuki hits the gas on financing with SMFG India Credit tieup
MUMBAI: Maruti Suzuki India Ltd (MSIL) has inked a new deal that could supercharge its light commercial vehicle sales. The company has signed a memorandum of understanding (MoU) with SMFG India Credit (SMICC) to provide tailored auto retail finance options for buyers of its Super Carry and Eeco Cargo models.
This new alliance is designed to give a leg-up to fleet owners and small businesses by offering flexible, tech-savvy financing solutions. With SMICC’s reach and Maruti’s dealer network firing on all cylinders, customers can now expect an end-to-end credit experience that’s fast, fuss-free and fully digital.
Present at the signing were MSIL senior executive officers for marketing and sales, Partho Banerjee and Nobutaka Suzuki, along with vice-president Vishal Sharma. SMICC was represented by chief operating officer Swaminathan Subramanian, chief business officer Ajay Pareek, and Takamitsu Kajii, head of planning and alignment.
“At Maruti Suzuki, customer delight remains to be our top priority. Our partnership with SMFG India Credit adds to our continuous efforts in aiding customers with easy, flexible, and personalised financing options for Super Carry and Eeco Cargo. The Super Carry has a special place in the hearts of fleet owners and drivers with its exceptional load carrying capacity & power, while the Eeco Cargo’s versatile combination of comfort and utility makes it a preferred choice. By leveraging SMFG India’s robust and wide network, customers can expect seamless, tech-driven, end-to-end financing experiences,” said Partho Banerjee.
Ajay Pareek added, “We are excited to offer top-class credit solutions to Maruti Suzuki customers as one of their retail vehicle financing partners. This collaboration aligns with our aim of becoming the preferred lending partner of choice for millions of Indians. Our tailor-made product offerings extend beyond auto retail financing and we are well poised to empower every Indian to achieve financial freedom, through easy and accessible loans. Keeping this as one of the cornerstones for progress, we are focused on partnering with top OEMs across key sectors. We are thrilled to ink this partnership with Maruti Suzuki and look forward to jointly serving their customers across the country.”
With the commercial vehicle market picking up pace, this move could help Maruti Suzuki stay ahead of the curve and load up on volumes—one financed vehicle at a time.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
