Ad Campaigns
Shahid Kapoor joins Taapsee Pannu to put the ‘eye’ in style for Vogue Eyewear
MUMBAI: Eyewear just got a whole lot sexier. Shahid Kapoor has officially joined the Vogue Eyewear style squad alongside longtime face Taapsee Pannu, in a campaign that throws the rulebook out the window and invites fans to live loud, look sharp, and wear their vibe with no apologies.
In a film dripping with gallery-chic aesthetics and playful chemistry, Shahid and Taapsee bring to life the spirit of Vogue Eyewear’s ‘No Rules Club’—a movement that champions bold self-expression over boring convention. Think edgy frames, eye-popping colourways, and a clear message: be you, all the way.
“Style to me has always been about self-expression without boundaries. I’m excited to join Vogue Eyewear and to be part of its campaign, that encourages people to be themselves, unapologetically and without rules,” said Shahid Kapoor.
Echoing this spirit, Taapsee Pannu added, “Working with Vogue Eyewear has always been about embracing who I am — unfiltered and free”. She also shared her excitement about the collaboration in the new campaign, “Together we hope to inspire more people to own their style, their way.”
From cat-eye drama to metal-cool classics, the new collection has it all. Shahid’s picks lean sleek, with minimalist gold frames and industrial-edge details, while Taapsee rocks bold silhouettes, vibrant lenses, and chunky temples that scream high fashion with heart.
Hero pieces from the collection include:
– Taapsee’s 0VO5637SU: retro cat-eyes in bold shades – Rs 5,890
– Shahid’s 0VO4322S: timeless square frames in luxe metal – Rs 7,090
– Taapsee’s 0VO5628: floral-detailed opticals with personality – Rs 5,990
– Shahid’s 0VO5617: faceted frames with fresh colour play – Rs 5,990
Prices range from Rs 3,090 to Rs 8,290 and are available at top stores and online platforms.
So whether you’re team bold or team understated cool, there’s a frame with your name on it. The only rule? There are no rules.
Watch the campaign film here: YouTube
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
