Brands
Bissell signs Kareena Kapoor Khan to clean up with style in its latest India campaign
MUMBAI: From red carpets to clean carpets—Kareena Kapoor Khan has a new role. Bissell has appointed the Hindi cinema icon as its brand ambassador for India, aiming to bring its 145-year-old homecare legacy closer to Indian households.
Known for her effortless charm and no-nonsense attitude, Khan now lends her presence to a brand that’s redefining Indian cleaning habits. With Bissell®’s cutting-edge appliances and Khan’s relatable elegance, the partnership is poised to reframe cleanliness as a lifestyle, not a labour.
“Kareena embodies the modern Indian consumer—discerning, forward-thinking, and deeply committed to creating a warm, healthy home environment”, said Bissell® Homecare Inc president global markets Max Bissell. “We’re incredibly proud to welcome her to the Bissell family”.
The brand’s new campaign features Khan in a sleek, empowered avatar—echoing the innovation and functionality at the core of Bissell’s product line. The campaign highlights how Bissell helps households clean smarter, faster, and in style.
“I am a little obsessive about my space. Clean, clear and calm, that’s my thing. So when I found a cleaning partner that actually works as hard as I do, it was a yes… Ab mera ghar bhi, Bissell Clean”, said Khan.
Bissell’s India partner, Cavitak marketing director Sagar Mehta added, “This collaboration marks a powerful new chapter for Bissell in India… We’re excited to bring a whole new energy to Indian homes—where technology, tradition, and elegance coexist effortlessly”.
The full product range is now available on Amazon India. To watch the campaign reel, visit:
