Brands
LS Digital reshuffles deck with three CXO elevations to power global growth and strategy
MUMBAI: LS Digital has pressed the accelerator on leadership transformation. The integrated digital business transformation (DBT) company has elevated three of its senior leaders—Anuraj Gupta as chief growth officer for India and MEA, Shantanu Bhattacharyya as chief client officer – media, and Sudhindra CN as chief strategy officer.
The move underscores LS Digital’s global ambitions, with the trio now steering growth, client success, and strategic direction across India, MEA, the UK, and the US.
“The elevation of Anuraj, Shantanu & Sudhindra marks a significant step forward in our mission to build a future-ready organisation”, said LS Digital group chief business officer & CEO – media Rupak Ved. “Their strategic foresight and commitment to client success will play a key role in accelerating our growth”.
Gupta will now lead strategic growth initiatives, with a sharp focus on revenue expansion and client acquisition across India and MEA. “I’m excited to take on this expanded responsibility at a time when brands are seeking integrated solutions that tie marketing performance to business outcomes”, Gupta said.
Bhattacharyya steps in to lead LS Digital’s media client portfolio, orchestrating seamless delivery across media, creative, data, tech, and CX. “Today, client success hinges on clarity, collaboration, and a deep understanding of evolving business needs”, Bhattacharyya noted.
As CSO, Sudhindra will focus on crafting centralised strategy frameworks that fuse AI, data, and human creativity for scalable business impact. “In a digital-first world, strategy must evolve to become both dynamic and deeply integrated across the customer lifecycle”, he said.
LS Digital continues to push the boundaries of digital transformation with a team that now reflects sharper intent and deeper global alignment.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.





