e-commerce
Mouse house monsoon magic as Disney Jr. tour hits Mumbai stage
MUMBAI: Grab your umbrellas and your little ones, this monsoon, Mumbai’s forecast is full of magic, music, and mouse ears. For the very first time, Disney Jr. Live On Tour: Let’s Play! is set to charm preschoolers and their families with a spectacular stage production from 4th to 6th July 2025 at the Dome, SVP Stadium, with eight exclusive shows over the weekend. The show is ticketed exclusively on District by Zomato, with pre-sales already creating quite the buzz.
The high-energy, interactive concert will bring Mickey Mouse, Minnie, Ariel, Team Spidey, SuperKitties, and Puppy Dog Pals to life with 3D effects, acrobatics, and a setlist packed with singalongs like Hot Dog! and Do the Spidey. The story unfolds around Mickey’s playdate gone awry, thanks to some mysterious green weather and the arrival of Marvel’s mini superheroes to save the day.
“After delighting audiences across the U.S. and marking its official international debut in London, we are so excited to share this magical production with families in Mumbai this summer,” said Terrapin Station Entertainment producer Jonathan Shank.
The full schedule includes:
* 4 July (Friday): 4 am, 7 pm
* 5 July (Saturday): 11:30 am, 2:30 PM, 5:30 pm
* 6 July (Sunday): 11:30 am, 2:30 PM, 5:30 pm
An exclusive pre-sale for HSBC India cardholders is live until 29 May, 12 pm, followed by general ticket access at 1 pm the same day, only on the District app.
“We are excited to team up with Disney and Terrapin Station Entertainment to bring the ‘Disney Jr. Live On Tour: Let’s Play!’ immersive concert experience to young children and their families. We firmly believe that live entertainment has the power to captivate audiences of all ages. Through these unique shows, we aim to provide young children and their families the chance to see many of their favourite Disney Jr. characters live on one stage,” said District by Zomato CEO Rahul Ganjoo.
Whether your kid’s a Goofy giggler or a Spidey superfan, this is a playdate you won’t want to miss. Because when Mickey says, “Let’s play,” Mumbai listens.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
