Brands
Eves steal the show at indiantelevision.com’s fourth Wonder Women Awards 2025
MUMBAI: India’s marketing, entertainment and corporate elite gathered at the Westin in Mumbai’s Malad suburb on the evening of 30 May for Indiantelevision.com’s fourth annual Wonder Women Awards—and what a charming and awe-inspiring do it was. The cream of India’s women executive, corporate and entertainment crop proved once again that when it comes to flogging products, entertaining, communicating and winning hearts, they are absolutely brilliant.
The evening was less stuffy boardroom, more rollicking celebration of the queens of conversion who know how to sell ice to Eskimos—and make them happy about it too. Around 100 executives and professionals walked away with glistening trophies, decided through rigorous jury judging and editorial picks that would make even the stuffiest exec crack a smile.
From campaigns that hit harder than monsoon rain to digital wizardry that would make Silicon Valley blush, the winners showcased excellence nous that’s frankly enough to make Don Draper and Marilyn Monroe weep with envy. Whether it was Volvo’s inclusive campaigns featuring persons with disabilities or Eastern Condiments’ Valentine’s Day blitz, the evening proved that creativity and commerce make splendid bedfellows.
Hindi cinema and TV royalty added star power to proceedings, with Sunny Leone and Nushrratt Bharuccha among the main winners, proving that entertainment and entrepreneurship go together like gin and tonic. The awards spanned everything from automotive to e-commerce, with special recognition for organisations championing women’s empowerment—because breaking glass ceilings is rather the point, isn’t it?
Here is the list of winners:
Campaign Awards
* Automobile | Best use of visuals (video): Volvo Group | Pink Lemonade Communications (inclusion of persons with disabilities campaign)
* FMCG | Most innovative use of content marketing: Eastern Condiments | Pink Lemonade Communications (Valentine’s Day campaign)
* Gaming & e-sports | Most innovative use of content marketing: Ampverse India | AlphaZegus Marketing (College Rivals Season 1)
* Manufacturing | Best new product launch: AVPL International | AITMC Ventures (Viraj UAS)
* Media & entertainment | Best use of event: The Mainstream | Mercadeo Multiventures (EmergeTech roadshow)
* Media & entertainment | Best use of influencers: Bubble Communication (Navabharat Influencers Awards)
* Media & entertainment | Most innovative use of digital/social media: Shemaroo Entertainment (Shamshaan Champa launch)
* Media & entertainment | Best use of visuals (video): Jagran New Media (Jagran Manthan)
* Retail & e-commerce | Best use of creativity and innovation: Clovia | 80 dB Communications (performance marketing illustrations)
* Retail & e-commerce | Best use of influencers: Pilgrim (The Secret is in the Mix campaign)
* Retail & e-commerce | Most innovative use of digital/social media: Clovia | 80 dB Communications (meme & trend marketing)
Special Awards – Individual Winners
* Education | Innovative leader: Hemali Dalal (JBCN Education), Monica Malhotra Kandhari (AASOKA), Devyani Jaipuria (DPS International Gurgaon)
* Advertising | Marketing personality: Renu Singh (Dentsu X), Nisha Didwania (Spark Foundry)
* Art & culture | Entrepreneur: Arushi Agrawal (Seva Home)
* Banking & financial services | Innovative leader: Tanu Bhargava Goenka
* Banking & financial services | Young achiever: Sakshi Uniyal (HSBC)
* Consumer durables | Marketing personality: Pooja Baid (Versuni)
* Food & beverage | Marketing personality: Divya Aggarwal (Impresario Entertainment & Hospitality)
* Fashion & lifestyle | Young achiever: Himadri Garg
* Health & wellness | Innovative leader: Arushi Verma (FITPASS)
* Hospitality | Marketing personality: Pragya Rathore (Fairmont & Raffles Jaipur)
* Hospitality | F&B leader: Shahnaaz Anjum (Fairmont Jaipur)
* IT & technology | Entrepreneur: Snigdha Singh (Ink In Caps)
* IT & technology | Innovative leader: Anjali Dutta (Tech Mahindra)
* IT & technology | Marketing personality: Soundarya Shrivastava (PTC)
* IT & technology | Young achiever: Saloni Jain (Plus91Labs)
* Manufacturing | Communication personality: Sandhya Malik (Vedanta Sesa Goa)
* Manufacturing | HR personality: Aparna Sharma (Rossari Biotech)
* Manufacturing | Innovative leader: Kavita Desai
* Media & entertainment | CEO: Shruti Mahajan (SMCO)
* Media & entertainment | Communication personality: Kanika Chhabra (V Spark Communications)
* Media & entertainment | HR personality: Priyanka Chhokra (ITW Universe), Shiza Ansari Khan (Shemaroo Entertainment)
* Media & entertainment | Innovative leader: Anisha Roy (Sony Pictures Networks India), Angelin Diana (Pratilipi Comics)
* Media & entertainment | Marketing personality: Vidhi Vora (U and I Resources), Sukriti Datta (Chatterbox Technologies)
* Media & entertainment | Young achiever: Dimpy Khera (One Take Media Co)
* Public relations | CEO: Heeta Parikh (Silver Spun Brand Solutions)
* Public relations | Entrepreneur: Neha Bajaj (Scroll Mantra), Nikky Gupta (Teamwork Communications)
* Public relations | Innovative leader: Jagriti Motwani (Cha-Chi Communications), Aakriti Bhargava (Wizikey Software)
* Public relations | PR personality: Vidhi Shah (Synapse PR), Neha Agarwal (Percept Limited), Kajal Kamal (ZEISS India)
* Public relations | Young achiever: Ritika Garg (Avance PR), Priya Saini (Veritas Reputation PR)
* Real estate & infrastructure | HR personality: Dimple Bakshi (Table Space)
* Real estate & infrastructure | Innovative leader: Devi Shankar (Anarock Capital)
* Real estate & infrastructure | Young achiever: Megha Agarwal (Table Space)
* Retail & e-commerce | Young achiever: Richa Phogat (USHA International)
* Sports & adventure | Innovative leader: Mayuri Pitale (Mandala India)
* Startups | Communication personality: Raksha Hegde (Pilgrim)
* Startups | Innovative leader: Jyoti Singh (Plus91Labs)
* Startups | Young achiever: Diksha Seth (Moove)
* Travel & tourism | Communication personality: Prasidha Menon (Airbnb)
Special Awards – Organisations
* Advertising | Agency: Voix Digital
* Art & culture | Best organisation for women empowerment: Seva Home
* Education | Best organisation for women empowerment: Fortune Institute of International Business (FIIB)
* Public relations | Best organisation for women empowerment: Stanley Communications, Veritas Reputation PR
* Public relations | Agency: ID8 Media Solutions
Editorial Choice Awards
Darshana Shah (Aditya Birla Capital),
Pooja Asar (Tata Motors),
Deepti Sampat (Air India),
Aruna Daryanani (Amazon MX Player),
Aatika Ehsan Ansari (Pernod Ricard India),
Shwetal Basu (Polycab India),
Riya Joseph (Britannia Industries),
Mitali Maheshwari (Starbucks India),
Kavita Chaturvedi (ITC Foods),
Ruchira Jaitly (Diageo India),
Shilpa Dureja Puri (Samsung India),
Manjari Upadhye (Mahindra & Mahindra),
Jennifer Pandya (Skoda Auto India),
Priyanka Malhotra Sethi (Haier Appliances India),
Apeksha Gupta (Aditya Birla Fashion and Retail),
Dharini Mishra (Suzlon Group),
Shaifali Gautam (CaratLane),
Ranjani Krishnaswamy (Titan Company),
Sangeeta Pujari (JioStar Sports),
Ranjana Mangla (SonyLIV),
Ananta Das (Prime Video),
Riddhi Adlakha (Tata Consultancy Services),
Ahana Ganguly (Times Network),
Surbhi Gupta (Birla Opus),
Minakshi Handa (ITC Personal Care),
Ruchika Gupta (Indigo),
Mrinalini Jain (Banijay Asia & EndemolShine India),
Nidhi Rastogi (Uniqlo India),
Preetha Athrey (The Trade Desk),
Ekta Mehta (JioStar),
Aditi Chakravarty (Moët Hennessy India),
Saakshi Verma Menon (PepsiCo),
Neha Sethi (NDTV),
Janani Srinivas (Adobe),
Aparajita Biswas (The Hindu Group),
Serena Menon (Netflix),
Gazal Bajaj (Nestlé),
Mandvi Gayatri Sharma (Tree-Shul Media Solutions),
Jaya Saha (Collective Artists Network),
Kim Sharma (DCA – Dharma Cornerstone Agency),
Sapna Malhotra (Alchemy Films),
Elizabeth Venkatraman (Shriram Finance),
Sheena Kapoor (ICICI Lombard),
Nushrratt Bharuccha (outstanding performer, Chhorii 2),
Sunny Leone (powerhouse performer and entrepreneur, CEO/founder Starstruck),
Sanchita Trivedi (Idhyah Media),
Riddhima Pandit (excellence on screen, actor – Sikandar Ka Muqaddar),
Anisha Anand (Aurum Foods),
Neha Mehta (AnimationXpress).
The evening proved that when it comes to professional and marketing mastery, these women don’t just break the mould—they’ve gone and invented entirely new ones.
Brands
Kingfisher signs three-year IPL partnership
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
MUMBAI: Kingfisher Premium Packaged Drinking Water is betting big on cricket’s biggest stage, sealing a three-year partnership with the Board of Control for Cricket in India to sharpen fan engagement at the TATA Indian Premier League.
The brand, owned by United Breweries, will serve as the official “good times partner” for the men’s IPL from 2026 to 2028, extending a relationship that began with the Women’s Premier League. The move signals a broader push to embed itself deeper into live sport, with a focus on immersive, consumer-led experiences rather than conventional sponsorship visibility.
At the heart of the tie-up is a suite of fan-first activations spanning broadcast, stadiums and digital channels. These include the “Kingfisher Bird Cam”, offering a branded spider-cam perspective during live matches, and the “Good Times Zone”, an in-stadium entertainment hub during play-offs aimed at amplifying match-day buzz. The brand will also back IPL fan parks, elevate public screening experiences and run digital contests tied to key moments through the season.
Vikram Bahl, chief marketing officer, United Breweries, said cricket in India “is more than a sport, it is a shared cultural moment”, adding that the IPL brings that energy alive at scale. “For Kingfisher Premium Packaged Drinking Water, being present at the heart of these moments, in partnership with the BCCI, is a natural extension of what we stand for. Through this association, we aim to enrich how fans experience the game… making every match more immersive, social and memorable,” Bahl said.
Devajit Saikia, honorary secretary, BCCI, said the IPL “has always been at the forefront of redefining sports entertainment and fan engagement”. He added that the collaboration would fuse cricket fandom with “innovative fan experiences that extend beyond the stadium”, helping create memorable moments for audiences nationwide.
For United Breweries, part of the HEINEKEN group, the play is clear: move from passive branding to active participation in the fan journey—on screens, in stands and across social spaces. With millions tuning in and turning up each season, the IPL remains the country’s most potent marketing theatre. The question now is whether “good times” can translate into lasting brand recall in a market where visibility is easy, but engagement is hard-won.
