iWorld
Sunburn Goa announces DJ Alesso to perform at EDM Festival 2024
Mumbai: Sunburn Goa, Asia’s premier electronic dance music (EDM) festival as per the press release, is set to light up 2024 with an announcement that will have fans buzzing around the globe, revealing that the sensational Swedish DJ and EDM legend Alesso is making a spectacular return to the festival stage. Joining him for this high-octane celebration is the globally adored KSHMR, the genre-defying ARGY. Prepare for a mind-blowing experience at Sunburn Goa 2024, set against the stunning backdrop of Goa’s shores from 28 to 30 December 2024.
Alesso has been a force in the global electronic dance music scene since his breakthrough in 2011. His ability to blend progressive house with melodic elements has earned him a loyal fanbase worldwide. Known for his explosive performances and chart-topping hits, is back to set the stage on fire. With a career studded with RIAA-certified Platinum tracks and collaborations with stars like Katy Perry, OneRepublic, and Marshmello, Alesso’s flair for creating unforgettable anthems is a perfect match for Sunburn Goa’s high-energy atmosphere.
Alesso commented, “I’m excited to be performing at Sunburn. I love India. It has such a long history with music and it shows in the culture and people. I can’t wait to meet all my Indian fans.”
KSHMR added, “I’m beyond excited to be a part of Sunburn Goa 2024. The immense love you see for the music at Sunburn is nothing short of extraordinary and I can’t wait to bring my unique sound to this incredible festival.”
ARGY said, “So excited to be a part of something magical at Sunburn Goa! The festival’s vibe is legendary and I can’t wait to contribute to the magic.”
Sunburn Festival CEO Karan Singh said, “We are absolutely delighted to announce Alesso, KSHMR and ARGY performances at Sunburn Goa 2024. Their exceptional talent and vibrant energy are a perfect match for the festival’s spirit. With the overwhelming support from our fans, this year is bound to be unforgettable. We can’t wait for everyone to experience these phenomenal performances and create incredible memories with festival-goers from all over the world.”
As per the press release this year, Sunburn Goa will plunge into the mystical depths of the underwater world, creating a surreal and immersive experience. Don’t miss your chance to experience the magic of Alesso, KSHMR ARGY and many more at Sunburn Goa 2024; get your tickets now on BookMyShow!
Tuborg Zero Packaged Drinking Water Sunburn Goa 2024 is presented by Absolut Mixers, Driven by Hyundai, Powered by Reliance Digital and Styled by Jack & Jones.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
