Ad Campaigns
Motilal Oswal’s campaign stresses the importance of solid investment advice
Mumbai: Motilal Oswal Financial Services Ltd (MOFSL) has unveiled its iconic brand campaign called ‘The Man From Motilal Oswal’.
The multimedia campaign features a distinguished character who embodies MOFSL’s brand essence and USP of offering research-backed insights and solid relationships. Through engaging dialogues, the character emphasizes the challenges of building wealth, addressing real-life concerns and constraints of investors with reassuring messages such as, “Investment ke liye hum hain na,” and warns people against tips by asserting “I don’t give tips, only solid advice” He rounds up his advice by emphasising on the three R’s of investing — research, research, and research. The 360° multimedia campaign will be featured across broadcast, print, OOH displays, and digital platforms
Motilal Oswal Financial Services has also announced the launch of their “Wealthline” number, 9234592345, a dedicated helpline for investors throughout India. “Wealthline” provides to be a one stop shop to get their queries resolved before they begin their investing journeys. This initiative underscores Motilal Oswal’s commitment to help its clients with complete investment advisory.
Motilal Oswal Financial Services Ltd group chief marketing officer Sandeep Walunj said, “With this creative campaign, Motilal Oswal aims to drive its differentiation & underline its leadership position. With a combination of originality, perceptive communication, and a distinct vision, The ‘Man from Motilal Oswal’ highlights the criticality of suitable advice before investors start their investment journeys. As a Call to Action, it offers a helpline with requisite advice”
At MOFSL, we are committed to providing advice that aspire investors towards long-term in potential growth. This campaign touches upon the significant gap in financial literacy, even in urban areas. With ‘The Man From Motilal Oswal,’ we aim to address these gaps with research-backed insights.” said Motilal Oswal Financial Services Ltd SVP – marketing, wealth management Varun Mundra.
Motilal Oswal Financial Services also took an innovative leap by overhauling its Instagram presence— removing its bio, display picture, and over 4,000 posts. This activity created a wave of curiosity and discussion amongst the financial industry. The excitement hit the rooftop with an enigmatic social media teaser featuring a silhouette with a dapper hat and cryptic captions. They also shared cryptic audio notes to build intrigue before the campaign launch.
The sweet spot for the idea and creative inputs – Ramnik Chhabra.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
