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Ex-Eightfold AI leader RudraPrasad Nanjundappa joins Kapture CX as CCO to lead AI-driven customer success globally
MUMBAI: Kapture CX has brought on board RudraPrasad Nanjundappa as its new chief customer officer. The move comes at a time when the company is turbocharging its global expansion across 18 countries, riding on a revenue doubling in FY25 and recent $8 million funding led by Cactus Venture Partners and India Alternatives.
With a career spanning nearly 23 years, RudraPrasad previously served as regional vice president – professional services at Eightfold AI, where he set up the APAC services team and oversaw enterprise product implementations across APAC and EMEA. His experience also includes leadership roles at Linkedin, Infosys, Cognizant, and a stint as co-founder of a health-tech startup.
In his new role, RudraPrasad will helm customer success initiatives, lead the deployment of Kapture’s Agentic AI product suite, and drive customer-centric strategies aligned to enterprise outcomes across sectors and geographies.
“We are thrilled to welcome Rudraprasad to the Kapture CX leadership team”, said Kapture CX CEO & co-founder Sheshgiri Kamath. “His extensive experience and visionary approach to customer success align perfectly with our mission to revolutionise customer experience through innovative technology. We are confident that his leadership will further strengthen our customer relationships and drive sustained growth”.
RudraPrasad added, “Being part of a company which is at the forefront of building an Agentic AI platform to help organisations across the globe redefine and enhance their customer experience is surreal. In my role as the chief customer officer, I look forward to leveraging my diverse experience anchored around customer success to help redefine the experience and value we are delivering to our customers”.
Kapture CX, which serves over 1,000 enterprise clients, is known for its AI-native CX automation suite. The platform integrates proprietary large language models (LLMs) to power workflows, sentiment analysis, and proactive customer engagement. RudraPrasad’s appointment is expected to further this innovation agenda while sharpening Kapture’s delivery edge.
“Passionate founders, dynamic team, innovative product suite, tangible results for enterprise clients, expanding business opportunities and challenges of growth stage make this journey incredibly thrilling”, he said.
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Lakmé launches SPF infused makeup range with ‘I Earned It’ campaign
Lakmé 9to5 Hya Beach Edit blends sun protection, hydration and colour.
MUMBAI: If the Indian summer insists on turning up the heat, beauty brands are learning to keep their cool. Lakmé has unveiled a new campaign titled “I Earned It” to introduce the Lakmé 9to5 Hya Beach Edit, its first makeup range infused with SPF. The campaign features brand ambassador Aneet Padda and positions the collection as a blend of sun protection, skincare and long wear colour designed for India’s hot and humid climate.
Part of the Lakmé 9to5 portfolio, the new range expands the brand’s long running narrative around the confident working Indian woman. With the “I Earned It” message, the campaign shifts the focus slightly, celebrating not just ambition but also the idea that downtime and personal moments are equally deserved.
The campaign film follows a modern professional navigating a day that moves effortlessly between work calls, coffee runs and evening plans, reflecting the fast paced routine of urban life where indoor polish often meets outdoor exposure to the sun.
Hindustan Unilever Limited chief marketing officer for beauty and wellbeing Sunanda Khaitan said the product was developed with India’s climate and lifestyle in mind. “Living in a country with high sun exposure made us rethink what long wear beauty should deliver. With the Lakmé 9to5 Hya Beach Edit we are bringing together sun protection, hydration and high performance colour in a single step,” she said.
The new range is formulated with SPF and powered by hyaluronic acid, a skincare ingredient widely used for hydration. According to the brand, the products are designed to remain intact in heat and humidity with sweat proof, transfer proof and water proof formulas.
The aim is to merge skincare benefits with cosmetic performance, offering lightweight finishes that stay fresh even during long days outdoors.
Padda said the campaign resonated with her own routine of balancing work and personal time. “‘I Earned It’ is a reminder to celebrate yourself without guilt and enjoy the moments you have worked hard for. The campaign reflects that spirit with makeup that feels fresh, effortless and designed for real life,” she said.
The campaign was developed by Ogilvy, where creative leaders Mihir Chanchani and Zenobia Pithawalla described the concept as reflecting a Gen Z mindset that embraces both hustle and leisure.
The Lakmé 9to5 Hya Beach Edit collection is now available on the brand’s official website, major online marketplaces and retail stores across India.
