MAM
Sam lands the real deal as Exp Realty names him India head
MUMBAI: The cloud just got a new address and Sam Chopra is at the helm. In a move set to reshape India’s real estate skyline, Exp Realty, the world’s fastest-growing cloud-based brokerage has appointed industry trailblazer Sam Chopra as president and country leader for India. With the 250 billion dollars Indian real estate sector projected to quadruple by 2030, this isn’t just a leadership update; it’s a strategic land grab.
Exp Realty, which operates in more than 25 countries and boasts nearly 87,000 agents worldwide, is betting big on India’s digital-first, post-RERA real estate evolution. And Chopra is no stranger to breaking ground quite literally. As the former founder of RE/MAX India and a long-time champion of professionalising the property space, he’s been instrumental in ushering credibility, global best practices, and regulatory alignment into an often-chaotic market.
“India’s real estate industry is undergoing a tectonic shift. Transparency, technology, and trust are no longer optional, they’re expected,” said Chopra. “eXp’s agent-first, borderless model fits perfectly into this new era. It’s not just about closing deals; it’s about opening up possibilities.”
This isn’t Chopra’s first rodeo. His three-decade career reads like a masterclass in market transformation from his role as founding chairman of the Association of Property Professionals to his leadership at International Real Estate Partners and India Accelerator. His voice has echoed through boardrooms and policy circles alike, from FIABCI to FICCI, as he’s pushed for an industry grounded in innovation, accountability, and growth.
“Sam is more than a real estate veteran, he’s a visionary,” said Exp Realty international expansion leader Adam Day. “With his leadership, we’re not just expanding into India. We’re helping rewrite the future of the market.”
Exp Realty’s India play isn’t just about adding another pin on the global map. It’s about redefining what real estate careers can look like. With its fully digital, agent-owned platform, the company offers agents ownership, training, tech, and freedom tools rarely found together in India’s fragmented landscape.
And as Indian homebuyers become savvier, developers more transparent, and agents more entrepreneurial, Chopra’s appointment signals a serious bid to lead the next era of real estate.
From legacy to leverage, from metro markets to Tier II towns with Sam Chopra steering the ship, Exp’s Indian innings may just become the model for global real estate reinvention.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
