Brands
Sparsh CCTV teams up with Sonu Sood for Fateh to promote cyber-secure surveillance
MUMBAI: In Indian cinema, few stories reflect resilience like that of Sonu Sood. Recognised for his contributions beyond acting, Sood has become a figure in social causes. His latest venture involves cybersecurity with the film Fateh, where he highlights the role of secure surveillance systems. Sparsh CCTV has partnered with Fateh, featuring Sonu Sood. Set to release on 10 January 2025, the film focuses on combating cybercrime and aligns with Sparsh CCTV’s mission to provide surveillance solutions that protect captured data.
Sparsh CCTV provides cyber-secure surveillance systems designed to protect against unauthorised access to data collected by its cameras. This partnership aims to raise awareness of how secure surveillance solutions can address modern threats while safeguarding businesses, homes, and communities.
Sonu Sood, Sparsh CCTV’s brand ambassador, represents the brand’s values of trust, reliability, and innovation. His role in Fateh amplifies Sparsh’s commitment to empowering individuals and organizations with secure surveillance solutions that combine technology with ease of use. The association with Fateh brings Sparsh’s expertise in cyber-secure surveillance to the forefront, with its cameras showcased in key scenes of the film. These integrations demonstrate their importance in fostering a culture of safety and vigilance.
Sparsh CCTV cameras are engineered with cybersecurity features, ensuring that the data they capture is protected against unauthorized access. As a pioneer in the Indian surveillance industry, Sparsh has consistently delivered solutions that meet STQC certification standards to secure both physical and digital spaces.
Sparsh CCTV founder & CEO Sanjeev Sehgal stated: “At Sparsh, we believe in taking steps to protect what matters most. Partnering with Fateh is more than just a collaboration—it’s a shared mission to inspire action. Our surveillance solutions made in India ensure that communities, businesses, and individuals have the tools to stay secured and protected. This partnership is a step toward raising awareness about secure surveillance and its role in a safer India.”
Sonu Sood, the film’s lead actor and Sparsh CCTV’s brand ambassador, shared, “As Sparsh CCTV’s brand ambassador and the lead in Fateh, I’m honoured to champion the cause of cybersecurity. Sparsh’s solutions are fortifying India’s defences, and I’m proud to contribute to this mission.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
