Ad Campaigns
Meta AI taps desi curiosity with DDB Mudra’s ‘Aaj kya karoge?’ nudge
MUMBAI: Not your average tech launch, Meta’s new AI tool just dropped in India with a desi twist, thanks to DDB Mudra’s latest campaign that turns into a lazy-day question—’Aaj kya karoge?‘—into a call to dream bigger.
Meta AI, now seamlessly baked into WhatsApp, Facebook and Instagram, is being pitched not as a cold, complex tool but as a warm, witty sidekick that helps elevate the everyday. The campaign tackles a key perception problem head-on: that AI is all brains, no soul.
Enter six short films, each telling a hyper-local, delightfully ordinary story—from different cities and age groups—that flips the mundane into the magical with a little help from Meta AI. From unlocking creative hobbies to simply streamlining chaos, the message is clear: this isn’t AI for coders, it’s for chai-sippers and chat-typers alike.
The blitz didn’t stop at screens. Contextual billboards in Delhi and Lucknow spoke in local dialects, while YouTube ads served up prompts mid-search, making the experience feel uncannily personal. Throw in a dozen influencers across cities, each giving Meta AI their own local flavour, and the result is a campaign that doesn’t feel like a launch—it feels like life.
DDB Mudra creative director Mahima Mathur, talking about the creative process and the approach to the campaign, said, “We didn’t want to introduce Meta AI with the usual fanfare. We wanted India to find it in its own way – in places we already live and love. In a WhatsApp chat. While scrolling through Facebook. In an Instagram group. ‘Aaj kya karoge?’ isn’t just a line. It’s a friendly nudge. An invitation to think a little bigger, try something new, and let Meta AI make it all a little easier, one day at a time.”
With this effort, Meta positions its AI not as an upgrade—but as an invitation. One that turns routine into play, and every scroll into possibility.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
