iWorld
‘Call Me Bae’ series’ first track ‘Vekh Sohneyaa’ releases
Mumbai: Following the strong response to the trailer of Ananya Panday’s upcoming series Call Me Bae, the excitement continues with the release of its first track, ‘Vekh Sohneyaa’. The song, composed, written, and performed by Charan and Bombay the Artist, marks their debut on an OTT platform and sets the stage for Bae’s journey. Produced by Dishant, ‘Vekh Sohneyaa’ is set to attract listeners.
The music video dazzles with its dynamic visuals, capturing Ananya a.k.a Bae as she steps into her new life in Mumbai. Amid the hustle and bustle, Bae learns more about herself through her close-knit friendships and her new beau. The video vividly brings to life Ananya’s portrayal of a young woman navigating the complexities of identity and romance, making it the perfect curtain-raiser for the series.
“The love and enthusiasm for the trailer has been overwhelming and I couldn’t have asked for a better introduction to my character Bella and the series. From the moment I first heard ‘Vekh Sohneyaa,’ I’ve been hooked, it has truly captured my heart and been on repeat in my playlist. Big kudos to the music team for creating such a vibe that’s got everyone, including me, grooving!”, shared Ananya Panday.
Singer, composer, and co-writer of the track, Charan added, “‘Vekh Sohneyaa’ is about the beauty of self-discovery and finding love in unexpected ways. We wanted to create an experience that mirrors the emotional journey of the series, captures the essence of Ananya’s character and the vibrant spirit of BomBae!”
Lending her voice to Vekh Sohneyaa, singer, lyricist and composer Bombay the Artist, shared, “It’s been a fantastic experience bringing ‘Vekh Sohneyaa’ to life. The track pulls you into the world of Call Me Bae from its first note and is all about the vibrant vibes of BomBae and Bella’s journey – that is fast-paced yet soulful! I am thrilled for the audience to step into the world of Call Me Bae with this track.”
Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. The series is created by Ishita Moitra, who has co-written it alongside Samina Motlekar, and Rohit Nair. Directed by Collin D’Cunha, Call me Bae is the story of Bae, who upon being downsized from heiress to hustler, discovers that her most valuable assets aren’t her diamonds, but her street smarts and style. Broke but refusing to be broken, she navigates the newsrooms of Mumbai, finding beaus, behens, and her better self.
This eight-part series stars Ananya Panday in the lead role, and features an ensemble cast including Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur. The series will premier exclusively on Prime Video in India and 240 countries and territories worldwide on 6 September.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
