Connect with us

Brands

Percol brews a fresh chapter in India with CCL’s premium coffee play

Published

on

MUMBAI: Espresso yourself, India your coffee upgrade has just arrived. In a strategic sip forward, CCL Products (India) Ltd. has launched Percol, the iconic British coffee brand, in the Indian market. Known for its ethical sourcing, premium blends, and sustainability-first approach, Percol’s India debut follows its acquisition by CCL in 2023.

Founded in 1987 by Brian Chapman, Percol was the UK’s first coffee brand to bag Fairtrade certification, long before “conscious consumerism” became a buzzword. Ironically, CCL had been quietly brewing Percol’s instant coffee blends for the UK market for years. So when the brand went up for sale, CCL didn’t just see a business opportunity, it recognised a chance to bring home a flavourful legacy it helped craft.

Now officially under CCL’s belt, Percol is stepping onto Indian shelves with three sophisticated freeze-dried instant blends Intenzo, Da Essenza, and Espresso Noir. Crafted with beans sourced from Colombia, Vietnam, and other global hotspots, each 100g jar promises a deep, complex cup for a discerning audience used to swirling, sipping, and savouring.

Advertisement

“The Indian coffee landscape is evolving rapidly,” said CCL Products (India) Ltd CEO Praveen Jaipuriar. “Percol represents not just premium coffee, but a philosophy that resonates with today’s nuanced consumer, who is particular about the sophistication, depth and value of the products they consume.”

That philosophy also reflects in the packaging think reusable glass jars, metal caps, and matte-finished boxes with embossing and spot-UV flourishes. It’s where aesthetic meets ethic: no plastic, no compromise.

Targeted first at Tier-1 cities in North and West India, Percol’s blends are now available on major e-commerce platforms and select supermarkets. And while it’s starting as instant coffee, this is anything but a quick fix, it’s a carefully brewed invitation to elevate the at-home coffee ritual.

Advertisement

With Percol, CCL isn’t just expanding its portfolio, it’s stirring up India’s premium coffee scene, one conscious cup at a time.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Dabur buys minority stake in Ras Beauty for Rs 60 crore

Dabur Ventures deal backs fast-growing luxury skincare brand

Published

on

MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.

Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.

The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.

Advertisement

Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.

For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.

With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD