News Broadcasting
Times Network enters Canada via Rogers Xfinity TV with ET NOW and Times Now Navbharat launch
MUMBAI: The Indian diaspora in Canada just got a front-row seat to India’s pulse—served hot, straight from Mumbai. Times Network, the broadcast arm of Bennett, Coleman & Co. Ltd., has expanded its international footprint by launching two of its flagship channels—ET Now and Times Now Navbharat—on Rogers Xfinity TV in Canada.
The channels went live on Rogers Xfinity via a strategic tie-up with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster. ET Now is now available on Channel 2651, while Times Now Navbharat airs on Channel 2696. Both channels will be accessible under a free preview window till 17 June, after which Canadian subscribers can opt in via theme packs for premium Indian news content.
“Our presence on Rogers Xfinity TV and partnership with Ethnic Channels Group marks a pivotal step in our international growth strategy. As we continue to build a truly global presence, this launch reinforces our commitment to delivering high-quality Indian news content to the diaspora in Canada. We see this partnership as a gateway to new opportunities, enabling us to serve our viewers better and strengthen Times Network’s position as a trusted global media brand”, said Times Network executive president & COO Jagdish Mulchandani.
The move taps into a growing appetite among the south Asian diaspora for India-focused, real-time news. ET Now delivers market-savvy programming like The Market, The Money Show, Startup Central, and Buy Now Sell Now, offering Canadian viewers a front-row seat to India’s economic engine. Meanwhile, Times Now Navbharat broadcasts Hindi-language shows like News Ki Pathshala, Sawal Public Ka, and Opinion India Ka, focusing on ground-up perspectives, citizen voices, and sharp political analysis.
Ethnic Channels Group co-founder & CEO Slava Levin added, “It’s an attention economy in today’s fast changing world. Credible news is of paramount importance and tuning out the noise from the facts is critical. Ethnic Channels Group is proud to partner with the Times Network for ET Now (Business News) and Times Navbharat (Hindi News) enriching the media landscape in Canada. As Canada’s largest multicultural TV operator, ECG continues to widen its channel portfolio and strengthen its footprint worldwide”.
For Times Network, the expansion is part of its larger ambition to become a global Indian media brand, targeting audiences who straddle two worlds and crave credible, timely news from both. For ECG and Rogers, it adds further depth to their international content offerings at a time when demand for multicultural programming is on the rise.
With this launch, Times Network cements its Canadian presence and adds yet another milestone in its global journey—delivering Indian news, with nuance and depth, to viewers navigating life across borders.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
