Brands
Dam Good Fish rebrands with hook, wave and colour to reel in modern India’s sustainable eaters
MUMBAI: Fishing for change just got literal. India’s seafood brand known for its wild-caught, chemical-free offerings, Dam Good Fish has cast its net wide with a bold new brand identity. The overhaul, revealed on 17 June 2025, signals a deeper commitment to sustainability, conscious consumption, and a seafood-first philosophy that’s as clean as the fish it sells.
This isn’t just a shiny new logo and colour palette. The rebrand includes a redesigned website, sharper product storytelling, and visual elements that represent the brand’s core values: no shortcuts, no toxins, and no industrial farming.
The logo itself is layered with meaning. The Waves stand for the brand’s wild-caught origins—far removed from antibiotic-fed aquaculture. The Fish icon symbolises singular focus, as Dam Good Fish stays loyal to its core: high-quality, no-compromise seafood. The Hook pays homage to traditional, ethical fishing methods in a world increasingly overrun by mass-produced protein.
“This rebranding is more than just a new look — it’s an evolution of our purpose. We’re making conscious seafood consumption a mainstream choice, by making it easy, exciting, and accessible”, said Dam Good Fish co-founder Shailesh Patel.
The brand has also dialled up its colour story. The Red in the logo captures the warmth and freshness of fish meat. The Blue evokes pristine water, the only kind Dam Good Fish claims its produce comes from. Together, they reflect a supply chain that is cold-chain verified, free of growth hormones, artificial feeds, or antibiotics.
With its philosophy of ‘good for you, good for the planet’, Dam Good Fish continues to position itself as the go-to for sustainable, responsibly sourced seafood in India. This rebrand isn’t just surface-level—it aims to turn clean seafood from a niche habit into a national movement.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
