Brands
Flipsharp flips the script: Hivoco Studios launches AI tool that makes PDFs talk and sparkle
MUMBAI: When PDFs met personality, Flipsharp happened. Hivoco Studios officially launched its AI-powered flipbook platform, Flipsharp, on Tuesday, promising to turn the humble static PDF into a tech-savvy storyteller with voice, video, and personalised flair.
Flipsharp debuted with an animated spot titled ‘Papa Bane Super Fan’, where a reticent dad is moved by his daughter’s flipbook, proving that creating interactive content is, quite literally, child’s play. The launch isn’t just a flex of AI muscle — it’s a cheeky reminder that even emotionally constipated Indian fathers aren’t immune to a well-made digital comic.
“Flipsharp was born from the simple idea that anyone, even a child, should be able to craft engaging, interactive content without technical hurdles”, said Hivoco Studios and Razorsharp AI CEO Pritesh Chothani. “By launching, we proved that if a child can teach their dad to make a flipbook in minutes, professional marketers can do it in seconds”.
Flipsharp’s feature list reads like a revenge note to the paper printer:
It can talk back in 17 Indic languages, including Awadhi and Bhojpuri.
It allows instant multimedia add-ons like voice notes and video links, no downloads needed.
It greets users by name and tailors the messaging like it’s been stalking their LinkedIn.
It lets users share flipbooks via web link — no login, no app, no existential tech crisis.
It provides real-time insights on what pages readers love and what they ghost on.
“Flipsharp’s evolution embodies our ethos of simplicity married to power”, added Hivoco Studios CPO Deepak Nagar. “From robust DRM to OCR search and an unbeatably playful launch, we’re making interactive documents so intuitive that anyone can become a super fan, no coding needed”.
The launch campaign’s closing scene — a proud dad smiling at his daughter’s creation — neatly echoes Flipsharp’s larger promise: to turn passive consumption into joyful engagement.
Hivoco Studios, no stranger to digital storytelling, has previously delivered AI-powered experiences for more than 50 brands, including Unilever India, Tata Consumer Products, Jubilant FoodWorks, and Amway India.
With Flipsharp, the studio’s latest brainchild, it aims to redefine not just how content is created, but how it speaks — literally.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
