e-commerce
Flipkart brings swag to savings with upgraded Plus loyalty programme and Supercoin perks
MUMBAI: Flipkart has rolled out a refreshed version of its flagship loyalty initiative, Flipkart Plus, promising to turn every shopping click into real savings. With a newly launched digital campaign featuring a pair of skateboarding grandparents, the platform is putting flair and functionality front and centre, blending culture, commerce, and cashback.
The upgraded Flipkart Plus programme offers a 5 per cent discount across all Flipkart products via its SuperCoin rewards system. In contrast to conventional subscription models, Flipkart Plus remains free of charge, instead rewarding customers based on their shopping frequency. Consumers earn 1 SuperCoin per eligible order, equivalent to Rs 1, which they can redeem across Flipkart’s massive selection—from electronics to groceries.
Flipkart VP – loyalty Rahat Patel said, “Flipkart Plus aims at delivering unmatched value to its customers every single day. Our most engaged customers, part of the Plus program, earn Supercoins on every order. These can then be redeemed across our entire selection of products – from daily essentials and fashion to electronics and beyond. Deepening this value promise, during Flipkart’s major shopping events, Plus members unlock additional bank offers during the ‘Early Access’ window, making every shopping celebration more rewarding. For some shoppers, we also have a little surprise value-unlock through ‘Plus Treats’ too. We remain committed to unlocking smarter shopping by enabling real and daily value on every single shopping transaction”.
Flipkart Plus also includes early access to major sale events, exclusive bank offers, and ‘Plus Treats’—surprise rewards like coupons and gift cards valued at Rs 50 or more. To qualify, customers need to complete just 10 transactions in 12 months for silver membership and 20 for gold, unlocking higher earnings and savings benefits.
The campaign’s centrepiece is a digital film that spotlights a swagger-filled Dadaji and Dadiji grooving to hip-hop beats on a semi-urban terrace. In a moment of classic banter, a neighbour asks if the duo’s pension comes in dollars, to which Dadiji cheekily responds, “Flipkart Plus se aati hai! Supercoins milte hain har order pe!”
Conceptualised by Boat House Media in collaboration with FCB Kinnect, the campaign is available in multiple Indian languages including Hindi and Kannada, reinforcing Flipkart’s push to tap into pan-Indian sentiment.
With 900+ stores and a growing online consumer base, Flipkart continues its mission to make loyalty programs feel less transactional and more transformational—no fine print, just fine discounts.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
