Applications
Adobe sets Firefly free with mobile app and AI-first moodboarding tools
MUMBAI: Your next masterpiece might just start on your phone with a text prompt. Adobe has just turbocharged its generative AI game with a major upgrade to Firefly, unveiling a new mobile app and an AI-powered moodboarding feature called Firefly Boards. The expansion, announced today, makes the creative playground more portable, collaborative, and multimodal than ever before bringing AI-assisted image and video generation to IOS and Android, while letting teams co-create across media in real time.
With over 24 billion AI-generated assets and traffic up 30 per cent quarter-over-quarter, Firefly is fast becoming Adobe’s flagship for idea-to-execution creativity. The mobile app allows users to generate and edit high-quality images and videos on the fly, with tools like Text to Image, Text to Video, Generative Fill, and Generative Expand. Users can mix and match AI models from Adobe’s own to those by OpenAi, Google, Luma Ai, Pika, Ideogram, Runway, and Black Forest Labs directly within the app or Firefly Boards.
The Firefly Boards feature, now in public beta, is a slick new workspace for creative teams to develop concepts at scale. Think moodboards that breathe, creators can remix video clips, generate new visuals, or use conversational prompts to fine-tune visuals collaboratively.
More than just eye candy, Firefly also embeds Content Credentials into AI-generated assets, helping creators track origins and safeguard their rights. Adobe’s ecosystem-first approach now lets assets flow seamlessly from mobile to web to desktop, syncing with Creative Cloud apps like Photoshop and Premiere Pro.
Adobe says the new capabilities support everything from text-to-vector logo design to soon-to-launch features like text-to-avatar and AI-generated sound effects all from a single, intuitive interface.
Adobe CTO Ely Greenfield put it, “Our goal with Firefly is to give creators a one-stop shop for generative tools across mobile and web.”
With first-time Firefly subscribers up 30 per cent, and paid subscriptions nearly doubling, the platform isn’t just growing, it’s blazing ahead. The Firefly app is now live on App Store and Google Play, while Firefly Boards can be accessed via the web for Creative Cloud users.
In a world where creativity rarely waits for a desk, Firefly’s new wings let ideas take off from anywhere and turn sparks of inspiration into full-blown visuals in minutes.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
