MAM
Adarsh Mishra signs on as content lead at Viewtrade to steer strategic storytelling
MUMBAI: Adarsh Mishra has joined Viewtrade Holding Corporation as lead, content, signalling a potential pivot in how the financial infrastructure company approaches brand engagement. With nearly a decade of experience building strategic content ecosystems for new-age platforms, Mishra’s appointment suggests Viewtrade is tightening its focus on narrative-led outreach, both client-facing and public-facing.
Viewtrade, headquartered in Jersey City and founded in 2000, has long operated at the backend of fintech enablement. The company provides brokerage and technology infrastructure to financial institutions, fintech ventures and wealth managers, covering everything from APIs and white-label platforms to onboarding tools and post-trade services.
Now, with Mishra’s entry, content may no longer play a background role. Best known for his work with creators and brands like WTF by Nikhil Kamath, BeerBiceps, Figuring Out, and Josh Talks, Mishra brings deep experience in creating content IPs that align creativity with business intent.
While the specifics of his remit at Viewtrade remain under wraps, industry observers suggest he may help build a structured content strategy—spanning educational assets, thought leadership and platform-led storytelling to support scale, customer enablement, and global reach.
The move also underlines Viewtrade’s ongoing ambition to remain competitive in a cluttered fintech stack where differentiation increasingly lies in narrative. With financial literacy, onboarding UX, and retention becoming as much about trust as tools, Mishra’s presence could prove instrumental.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
