Brands
K-skin wins again as Anua touches down on Nykaa’s beauty shelf
MUMBAI: From Seoul to serum shelf, Anua the Korean skincare sensation with a minimalist soul has officially made its Indian debut, courtesy of Nykaa. With cult-favourite toners, gentle pore-cleansing oils and spot-busting serums, the brand promises skin that’s not just glowing but also grateful. Known for its “less is more” philosophy and a clean, calming approach to skincare, Anua lands as Nykaa’s latest K-beauty exclusive, reinforcing the platform’s first-mover status in bringing South Korea’s finest skin solutions to Indian beauty bags.
Whether you’re battling breakouts or just looking for balance, Anua’s star lineup brings together natural ingredients with scientific sensibility:
. Heartleaf 77 per cent Soothing Toner: Cult-favourite calming toner to soothe inflamed, sensitive skin
. Niacinamide 10 per cent + TXA 4 per cent Serum: Skin-brightening booster that targets dark spots and dullness
. Heartleaf Pore Control Cleansing Oil: Melts makeup and excess sebum without disrupting the skin barrier
. Heartleaf 77 Clear Pads: Pre-soaked toner pads that exfoliate, clarify and calm in one swipe
“We’re thrilled to introduce Anua to the Indian market through our exclusive partnership with Nykaa,” said Founders Inc. CEO Ryan Lee, brand owner of Anua. “This marks a new milestone in our global journey and we’re here not just to launch, but to build a meaningful skincare community.”
With Nykaa Beauty’s executive director & CEO Anchit Nayar calling it “clean, calming, and results-driven,” Anua joins an elite K-beauty club already represented on the platform including Dr. Jart+, COSRX, Etude, Aestura, and Laneige.
Nykaa, which first mainstreamed Korean skincare in India, continues to lead the wave, offering Anua exclusively on its website, app, and across 230 plus retail stores.
As India’s beauty buffs grow more conscious and curious about ingredients, textures and routines, Anua’s entry is a timely ode to gentler formulations that work hard without trying too hard. It’s glow time, minus the guesswork.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
