Ad Campaigns
Konica Minolta rides the rails with metro takeover across six Indian cities
MUMBAI: Konica Minolta Business Solutions India is going full steam ahead with the second phase of its high-impact, high-visibility brand campaign — and this time, it’s hitting the metro tracks.
After testing the waters in Delhi and Mumbai earlier this year, the digital printing powerhouse is now scaling its campaign across six metros: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata. Seven fully branded metro trains — decked out inside and out — will carry the company’s messaging to millions of daily commuters starting 23 June.
Under the themes ‘Shaping New Heights, Together’ and ‘India Prints on Konica Minolta’, the campaign turns everyday train rides into rolling billboards. While exteriors deliver striking brand visuals to city dwellers, the interiors feature immersive storytelling, showcasing Konica Minolta’s range of digital print and business solutions.
On this, Konica Minolta Business Solutions India Pvt. Ltd. managing director, Katsuhisa Asari said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”
This ambitious rollout adds serious heft to the company’s branding arsenal, building on earlier initiatives like Digital OOH, One PowerHouse, and Print Xpress. For Konica Minolta, it’s not just about printing — it’s about imprinting itself on the country’s business fabric, one metro ride at a time.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
