MAM
Santosh Krishnamoorthy logs into LinkedIn as head of global strategic accounts, India
MUMBAI: LinkedIn has roped in Santosh Krishnamoorthy as the new head of global strategic accounts, India, as the professional networking giant sharpens its focus on enterprise engagement and premium partnerships in the region.
Krishnamoorthy brings with him a rich and textured career spanning over 20 years, having held leadership roles at marquee names like Times Network, BBC Worldwide, and ESPN. His career has traverpsed the worlds of media, luxury, and hospitality – giving him a front-row seat to evolving consumer cultures and brand storytelling.
Known for his ability to build category-defining narratives and forge high-impact partnerships, Krishnamoorthy is expected to spearhead LinkedIn India’s outreach to its most strategic B2B clients, as the platform continues to grow its clout beyond job listings – into content, commerce, and community.
For a man who’s helped craft brand stories across continents, the next story he writes may just be LinkedIn’s most powerful one yet.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
