Brands
Pakka Ltd & Brawny Bear launch energy bars with compostable flexible packaging
Mumbai: Pakka Ltd, a compostable packaging solutions manufacturer, has announced its second collaboration with Brawny Bear, a nutrition company known for its date-based healthy food products. Through this partnership, the brand has launched date energy bars, an energy bar with compostable flexible packaging.
The new date energy bars, produced by Brawny Bear, are packaged using Pakka Ltd’s innovative compostable flexible packaging. This innovative product not only offers a healthy snack option but also addresses the growing concern of packaging waste in India.
Pakka Ltd’s venture into compostable flexible packaging is a natural progression for the company, which has spent four decades producing compostable pulp, paper packaging solutions and moulded tableware. This move into adaptable packaging form reflects the company’s response to modern consumer needs for convenience, versatility, and cost-effectiveness.
Containing no added sugars, the energy bars are made with premium dates, aligning with Brawny Bear’s commitment to creating nutritious, naturally sweetened products. This launch expands Brawny Bear’s existing range of date-based food products, which includes chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
The latest association comes after Pakka Ltd and Brawny Bear collaborated for the first time in October 2023 to launch the world’s first compostable flexible packaging for food products, setting a new standard in the industry for eco-friendly packaging solutions.
Pakka Ltd India business head Jagdeep Hira commented, “Our partnership with Brawny Bear for these date energy bars exemplifies our ongoing commitment to developing sustainable packaging solutions. By combining our compostable flexible packaging with Brawny Bear’s healthy snacks, we’re not only offering consumers a nutritious option but also taking a significant step towards reducing packaging waste. This product line demonstrates that eco-friendly packaging and convenient, tasty snacks can go hand in hand.”
Further, Brawny Bear founder Shivaam Tibrewal added, “We’re delighted to further our collaboration with Pakka Ltd through the new product. Our date energy bars, now wrapped in compostable packaging, represent the perfect fusion of health and sustainability. This launch aligns perfectly with our mission to provide delicious, date-based products that are good for both our customers and the environment. We believe this sets a new benchmark for responsible snack manufacturing in India.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
