MAM
MIPJUNIOR 2025 Reinvents Itself with Global Premiere of ‘Ki&Hi’
MUMBAI: The world of children’s entertainment is gearing up for a major reset this October as MIPJUNIOR returns with a sweeping new format and a showstopper world premiere to headline its reimagined edition. Timed just ahead of MIPCOM, the 2025 event promises a sharper, more creator-driven experience that blends deal-making with cultural momentum—turning the Palais des Festivals into a hub for the future of kids’ content.
At the center of this transformation is the global debut of Ki&Hi in the Panda Kingdom, a 52-episode anime comedy adapted from French YouTube creator Kevin Tran’s bestselling manga. Produced by Mediawan Kids & Family’s Method Animation (Miraculous: Tales of Ladybug & Cat Noir), Drawsome Studios, and Belvision, the series follows two endlessly squabbling brothers in a whimsical fantasy setting tailored to 6–10-year-olds. Its Canal+ launch later this year will mark one of the first times a true anime-style series has been developed natively for a young European audience.
Tran, who boasts a following of 5.6 million online, has already generated strong buzz for the project, blending digital creator energy with broadcast-scale ambition. For MIPJUNIOR, the premiere is more
than a debut—it’s a statement of intent.
“This is a makeover with a mission,” said Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR. “Kids’ content is driving wider media trends. We’re giving creators, platforms, and partners a space to unlock new models and spark fresh collaborations.”
The 2025 edition will debut the Gare Maritime as a networking and pitch arena, allowing creators and producers to connect directly with buyers, gaming companies, publishers, and brand studios from 60+ countries. With more than 900 delegates expected, MIPJUNIOR is positioning itself not just as a preview event, but as a launchpad for globally relevant IP.
For Julien Borde, President of Mediawan Kids & Family, Ki&Hi underscores the shift: “We’re filling a gap with something truly original. It’s an anime with a caring, authentic voice that reflects real sibling dynamics—funny, emotional, and age-appropriate.”
Programming across the two-day event will center on storytelling that travels—across borders, formats, and platforms. Sessions will spotlight the creator economy, hybrid production models, and the
growing influence of digital-native stars. The shift comes as broadcasters, streamers, and IP owners look for new ways to cut through in an attention-fragmented market.
But the heart of the event remains storytelling—refreshed, diverse, and platform-fluid. By turning Ki&Hi into a symbol of its new direction, MIPJUNIOR signals it’s no longer just about what kids watch, but how and where they engage. For those converging on Cannes, the message is clear: kids’ content isn’t just evolving. It’s accelerating.
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Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
