MAM
Dentsu Creative welcomes back Sheeraj Sengupta as VP
MUMBAI: Sheeraj Sengupta is back where the ideas fly fast. He’s been appointed vice president at Dentsu Creative India, with previous stints at Dentsu Impact Pvt Ltd and JWT.
Known for his agility, strategic flair, and knack for brand building, Sengupta has carved a name for himself in the world of marketing, advertising and consumer behaviour. Add to that a strong instinct for crisis management and creative problem-solving, and you’ve got a VP who doesn’t just thrive on deadlines, he delivers under pressure.
A diploma holder in marketing from the Delhi School of Communication, Sengupta has built a reputation for adaptability and collaboration, bridging the gap between clients, colleagues, and partners with equal finesse.
In his new avatar at Dentsu Creative, Sengupta is expected to steer strategic brand narratives while riding the ever-changing wave of consumer dynamics. The agency just added another sharp mind to its war room.
MAM
Casio India unveils ‘Sun Portraits’ campaign for Baisakhi
New LTP-SN6 series celebrates timeless bonds and festive renewal.
MUMBAI: Casio India has found a beautiful way to mark time this Baisakhi by reminding us that some moments are truly timeless. The leading watch brand has launched a heartwarming new campaign titled ‘Making Moments That Matter’, featuring its elegant LTP-SN6 series of watches. The campaign film, created in the spirit of Baisakhi, captures how life changes with time, roles, and cities, yet the bonds and memories that truly matter remain constant.
Set against the backdrop of renewal and gratitude that defines the festival, the film traces a touching journey of relationships that endure despite the passage of time. It highlights how a single meaningful moment can bring loved ones closer again, blending nostalgia with contemporary storytelling.
The new LTP-SN6 series including models such as LTP-SN6KGS-7A, LTP-SN6KR-1A, LTP-SN6KD-2A, and LTP-SN6KR-8A takes centre stage with its understated sophistication and timeless design, perfectly complementing modern Indian sensibilities.
Casio India managing director Takuto Kimura said, “Baisakhi is a celebration of renewal, gratitude, and togetherness. With this campaign, we wanted to reflect on the timeless nature of human connections. Our watches are not just timekeeping devices but companions that become part of these meaningful journeys.”
The campaign reinforces Casio’s commitment to offering classic, thoughtfully designed timepieces made for India, while encouraging people to cherish the bonds that truly matter.
In a world that moves at breakneck speed, Casio has gently reminded us this Baisakhi that the best moments aren’t rushed, they’re simply remembered. A refreshing campaign that proves some things, like true connections and fine craftsmanship, only get better with time.
